Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Suzanne Altobello Nasco"'
Publikováno v:
Services Marketing Quarterly. 33:119-137
Mature consumers (age 55 years and older) hold the majority of purchasing power in the United States, but relatively little consumer research is focused on this group. The present project examines mature consumers' decision-making process for service
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d32dc37c449cee52e2516783887deb0b
https://doi.org/10.1080/15332969.2012.662458
https://doi.org/10.1080/15332969.2012.662458
Publikováno v:
Journal of Business Research. 64:292-298
E-commerce is a strategy for rapid growth, especially by small and medium sized businesses (SMEs). However, the adoption rate of e-commerce by SMEs in Latin America is still undersized. The authors compare the theory of planned behavior (TPB) and the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9653db97c20404e7997e24e7960d1c36
https://doi.org/10.1016/j.jbusres.2009.11.015
https://doi.org/10.1016/j.jbusres.2009.11.015
Publikováno v:
Journal of Product & Brand Management. 18:506-516
PurposeThe purpose of this paper is to apply Lichtenstein et al.'s price perception model to American, Chinese and Japanese cultures, to test the measurement equivalence across three cultures, and to compare the price perception constructs across thr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ddcf1540305d07b75b26eb8bb835b8e5
https://doi.org/10.1108/10610420910998235
https://doi.org/10.1108/10610420910998235
Autor:
Dena Hale, Suzanne Altobello Nasco
Publikováno v:
Journal of Services Marketing. 23:226-235
PurposeThe purpose of this paper is to examine the information search behaviors of mature consumers (age 55 and older) for new service purchases across several contexts.Design/methodology/approachAlmost 200 mature consumers in the Midwestern USA were
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0f319ee116972b55be70f38eeb35a37
https://doi.org/10.1108/08876040910965566
https://doi.org/10.1108/08876040910965566
Publikováno v:
Psychology & Marketing. 25:987-1005
Recently, Kulviwat et al. (2007) proposed a new model, Consumer Acceptance of Technology (CAT), that was shown to significantly improve the prediction of intentions to adopt high tech products by integrating affect constructs and an additional cognit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acd7cf54845eafa3c138b259ff082b99
https://doi.org/10.1002/mar.20249
https://doi.org/10.1002/mar.20249
Publikováno v:
Psychology and Marketing. 25:821-837
With a variety of mobile content, such as weather, sports, and commercial ads, available for consumers to access on wireless devices, it is important to explore the effect of presentation modalities on consumers' ability to retain the information and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25df754517f1b4acb3ce2a8963644f5e
https://doi.org/10.1002/mar.20241
https://doi.org/10.1002/mar.20241
Publikováno v:
Journal of Business Research. 61:697-705
The Theory of Planned Behavior is used to predict a variety of behaviors, but its use in dealing with predicting e-commerce intentions in small-to-medium-sized enterprises (SMEs) and in developing countries is limited. We use the TPB to model intenti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09952af8cb61da67b66fee71cb4ce96a
https://doi.org/10.1016/j.jbusres.2007.06.047
https://doi.org/10.1016/j.jbusres.2007.06.047
Publikováno v:
Journal of International Consumer Marketing. 20:17-31
In this study, we applied a measurement model of the country-of-origin (CO) effect developed by Parameswaran and Pisharodi (1994) across three groups: Caucasian Americans, African-Americans, and Chinese consumers. We explored CO effects towards a tan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eeee9c67c278976206c8c2f1385159cf
https://doi.org/10.1300/j046v20n02_03
https://doi.org/10.1300/j046v20n02_03
Publikováno v:
Journal of Interactive Advertising. 7:51-62
With the advancements in mobile phone technology and the increase in consumer use of wireless devices to access the internet, there is a need to explore the inevitable effect of these factors on mobile advertising. In this project, we presented comme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fea7a0711c826ad7ac68d03721a38bc
https://doi.org/10.1080/15252019.2007.10722131
https://doi.org/10.1080/15252019.2007.10722131
Publikováno v:
Psychology and Marketing. 24:1059-1084
In the last few decades, scholars and practitioners have increasingly tried to understand the factors that influence technology acceptance. Theories and models developed by scholars have tended to focus on the role of cognition and have rarely includ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5af52c1c1b34057a27417532868699e
https://doi.org/10.1002/mar.20196
https://doi.org/10.1002/mar.20196