Zobrazeno 1 - 10
of 72
pro vyhledávání: '"Suzanne Altobello"'
Autor:
Caroline Glackin, Suzanne Altobello
Publikováno v:
The CASE Journal. 17:723-745
Theoretical basis The Dudley Beauty case illustrates a contemporary branding, management and marketing challenge facing many companies that are 50 plus years old. Movahhed (2016) highlights the six elements to consider during brand strategy: the targ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32a4c23d38460c133ffe16001c38a60e
https://doi.org/10.1108/tcj-11-2019-0107
https://doi.org/10.1108/tcj-11-2019-0107
Publikováno v:
Journal of Services Marketing. 36:637-657
Purpose The purpose of this study is to develop and validate a scale to determine the consumer’s level of decision-making self-efficacy for a high-involved service purchase, specifically the purchase of medical insurance. One question to ask is how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::366da997d2b801d27a5c04b11e7835e8
https://doi.org/10.1108/jsm-12-2020-0505
https://doi.org/10.1108/jsm-12-2020-0505
Publikováno v:
In Journal of Business Research 2008 61(6):697-705
Autor:
Nasco, Suzanne Altobello1 (AUTHOR), Bruner II, Gordon C.1 (AUTHOR)
Publikováno v:
Journal of Interactive Advertising. Spring2007, Vol. 7 Issue 2, p1-62. 22p.
Autor:
Nasco, Suzanne Altobello1, Bruner, Gordon C.1
Publikováno v:
Psychology & Marketing. Aug2008, Vol. 25 Issue 8, p821-837. 17p. 1 Black and White Photograph, 4 Graphs.
Publikováno v:
Services Marketing Quarterly. 33:119-137
Mature consumers (age 55 years and older) hold the majority of purchasing power in the United States, but relatively little consumer research is focused on this group. The present project examines mature consumers' decision-making process for service
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d32dc37c449cee52e2516783887deb0b
https://doi.org/10.1080/15332969.2012.662458
https://doi.org/10.1080/15332969.2012.662458
Publikováno v:
Journal of Business Research. 64:292-298
E-commerce is a strategy for rapid growth, especially by small and medium sized businesses (SMEs). However, the adoption rate of e-commerce by SMEs in Latin America is still undersized. The authors compare the theory of planned behavior (TPB) and the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9653db97c20404e7997e24e7960d1c36
https://doi.org/10.1016/j.jbusres.2009.11.015
https://doi.org/10.1016/j.jbusres.2009.11.015
Publikováno v:
Journal of Product & Brand Management. 18:506-516
PurposeThe purpose of this paper is to apply Lichtenstein et al.'s price perception model to American, Chinese and Japanese cultures, to test the measurement equivalence across three cultures, and to compare the price perception constructs across thr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ddcf1540305d07b75b26eb8bb835b8e5
https://doi.org/10.1108/10610420910998235
https://doi.org/10.1108/10610420910998235
Autor:
Dena Hale, Suzanne Altobello Nasco
Publikováno v:
Journal of Services Marketing. 23:226-235
PurposeThe purpose of this paper is to examine the information search behaviors of mature consumers (age 55 and older) for new service purchases across several contexts.Design/methodology/approachAlmost 200 mature consumers in the Midwestern USA were
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0f319ee116972b55be70f38eeb35a37
https://doi.org/10.1108/08876040910965566
https://doi.org/10.1108/08876040910965566
Publikováno v:
Psychology & Marketing. 25:987-1005
Recently, Kulviwat et al. (2007) proposed a new model, Consumer Acceptance of Technology (CAT), that was shown to significantly improve the prediction of intentions to adopt high tech products by integrating affect constructs and an additional cognit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acd7cf54845eafa3c138b259ff082b99
https://doi.org/10.1002/mar.20249
https://doi.org/10.1002/mar.20249