Výsledky vyhledávání - "Susumu Fukuda"

Determinants of consumer intention to purchase food with safety certifications in emerging markets: evidence from Vietnam

Autor: Masahiro Moritaka, Susumu Fukuda, Hai Minh Ngo, Ran Liu

Publikováno v: Journal of Agribusiness in Developing and Emerging Economies. 13:243-259

PurposeResearch on the determinants of consumer behavior toward food with safety certifications in Vietnam remains little. The primary objective of this study is to identify the factors affecting Vietnamese consumer intention to purchase safely certi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2b3e53ac6e56c1427af4ccc9574748ba
https://doi.org/10.1108/jadee-06-2021-0138

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Exploring consumer loyalty towards brands of safe vegetables in Vietnam

Autor: Susumu Fukuda, Ran Liu, Seifeddine Ben Taieb, Masahiro Moritaka, Hai Minh Ngo

Publikováno v: International Journal of Retail & Distribution Management. 50:519-536

PurposeExpanding the market share of safe food through a modern retail system has faced a lot of difficulties in Vietnam. Thus, a further understanding of consumer behaviour and loyalty towards such food is essential for food retailers. This study ai

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3307b711b7149489ef9bc4d77ef67c29
https://doi.org/10.1108/ijrdm-07-2020-0284

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Restructuring toward a modernized agro-food value chain through vertical integration and contract farming: the swine-to-pork industry in Vietnam

Autor: Susumu Fukuda, Ran Liu, Dzung Dao Dong, Masahiro Moritaka

Publikováno v: Journal of Agribusiness in Developing and Emerging Economies. 10:493-510

PurposeRestructuring swine and pork value chain plays important role in agriculture reformation of Vietnam, the top global pork-lover and swine producer worldwide. This study aims at investigating the modernization of its entire swine-to-pork value c

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4975e1a5abe717cbb7f1a21ff62a7b4c
https://doi.org/10.1108/jadee-07-2019-0097

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Effects of industry-level factors, brand credibility and brand reputation on brand trust in safe food: evidence from the safe vegetable sector in Vietnam

Autor: Susumu Fukuda, Ran Liu, Hai Minh Ngo, Masahiro Moritaka

Publikováno v: British Food Journal. 122:2993-3007

PurposeWhile the essential role of brand trust toward consumer decision to purchase food products has been well addressed, there has been still little research on its influential factors. The primary purpose of this study was to explore factors affec

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d0e663e5e0bd47b2c6559eca9a26e0b7
https://doi.org/10.1108/bfj-03-2020-0167

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