Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Sussie Morrish"'
Publikováno v:
Journal of Wine Research. 33:40-55
Autor:
Anna Earl, Sussie Morrish
Publikováno v:
Journal of Business & Industrial Marketing. 36:2037-2048
Purpose The purpose of this study is to investigate the influence of network relationships and institutional environment on premium winegrowers’ internationalization process. Design/methodology/approach This study uses a case study approach to exam
Autor:
Rosalind Jones, Sussie Morrish
Publikováno v:
Journal of Business Research. 113:83-92
The frequency and ferocity of recent natural disasters have necessitated the urgency and relevance of disaster-related research to mitigate risk and hasten recovery. While there is a proliferation of studies on the impact of disasters on property, li
Publikováno v:
Journal of Business Research. 113:59-61
Publikováno v:
Journal of Macromarketing. 39:353-357
Introduction to the Special Issue on Entrepreneurship and Macromarketing.
While international entrepreneurship (IE) recognizes opportunity recognition (OR) as a central activity and the prominent role of network capabilities in OR, it is not informative as to how different network capabilities influence OR in international
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::958d0f1818ea495aadf6192cdf1b480e
https://aaltodoc.aalto.fi/handle/123456789/112743
https://aaltodoc.aalto.fi/handle/123456789/112743
Publikováno v:
International Journal of Wine Business Research. 29:373-383
Purpose – The purpose of this paper is to illustrate how brand personality and its dimensions can be applied to wine tourism, and how a content analysis of the text taken from a wine estate’s website can be used to derive a snapshot of how brand
Autor:
Sussie Morrish, Saeed Mirvahedi
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 19:182-200
Purpose This paper aims to investigate the distinctive role of serendipity in opportunity exploration. The study specifically explores how serendipity happens and the pattern of its occurrence. The paper attempts to break new ground in the study of s