Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Susanna Molander"'
Publikováno v:
Qualitative Market Research: An International Journal. 24:1-13
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::167f77ea5c4b386c4e7eea3bb4db411a
https://doi.org/10.1108/qmr-01-2021-197
https://doi.org/10.1108/qmr-01-2021-197
Publikováno v:
Journal of Consumer Research.
How do brands change in environments defined by increasing consumer heterogeneity? Drawing on assemblage theory, this research develops the concepts of brand morphogenesis and consumer sub-assemblage to explain how heterogeneous consumer groups insti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d946a20bd111afb677de8c35b6a8db5
https://doi.org/10.1093/jcr/ucac009
https://doi.org/10.1093/jcr/ucac009
Autor:
Susanna Molander
Publikováno v:
Consumption Markets & Culture. 24:194-216
Prior research has shown how global marketplace ideologies have grown in influence at the expense of the state. This study shows how state ideologies can gain momentum and encourage new forms of co...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e66ed41c586bddf1dddb0bb79fd8c47c
https://doi.org/10.1080/10253866.2019.1696316
https://doi.org/10.1080/10253866.2019.1696316
Autor:
Ahir Gopaldas, Susanna Molander
Publikováno v:
Consumption Markets & Culture. 23:81-93
In this article, we explore why the bad boy is a popular archetype in advertising, erotica, fashion, journalism, movies, songs, television serials, and other forms of commercial culture. Fi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57470136c87ee505b3378cc7e4d7b291
https://doi.org/10.1080/10253866.2019.1568998
https://doi.org/10.1080/10253866.2019.1568998
Publikováno v:
Gender After Gender in Consumer Culture ISBN: 9781003125501
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f3c1cb962647a5f070ca22649b7fcea0
https://doi.org/10.4324/9781003125501-7
https://doi.org/10.4324/9781003125501-7
Autor:
Benjamin J. Hartmann, Susanna Molander
Publikováno v:
Marketing Theory. 18:371-390
While emotions are a central facet of consumer culture, relatively little is known about how they are tied to the embodied and tacit aspects of everyday living. This article explores how practices organize emotions and vice versa. Pairing Schatzki’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f62aa0b327113001b90e8711972e11a5
https://doi.org/10.1177/1470593117753979
https://doi.org/10.1177/1470593117753979
Publikováno v:
Nordic Consumer Culture ISBN: 9783030049324
Molander, Ostberg, and Kleppe uses the case of fatherhood in Sweden to illustrate how consumer culture evolves at the nexus of the (welfare) state, individual consumers’ lived lives, and companies’ marketing activities. The chapter thereby implic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f1642f3f3bd9830cc5d6d4d8a160344
https://doi.org/10.1007/978-3-030-04933-1_6
https://doi.org/10.1007/978-3-030-04933-1_6
Autor:
Susanna Molander
Publikováno v:
Consumption Markets & Culture. 20:131-152
Consumer socialization is usually associated with young consumers, but transitions that require learning new types of consumption patterns can occur at any point in life. Although the literature on transitional consumers is quite fragmented, an impor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94bdeec84b72d9b6177833833ade580b
https://doi.org/10.1080/10253866.2016.1193014
https://doi.org/10.1080/10253866.2016.1193014
Autor:
Susanna Molander
With fatherhood currently in a state of flux, the following chapter on Swedish single fathers cooking for their children shows that these caregiving fathers’ masculinities remain relatively intact. ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c87b32724d325428cfa4f90cf8e895f
https://doi.org/10.4324/9781315206974-10
https://doi.org/10.4324/9781315206974-10
Publikováno v:
Consumption, markets & culture
In this paper, we explore how visual expressions of culture offer new discursive territory within which consumer cultural ideals can be negotiated on a global scale. Through a critical visual analysis of the revelatory case Swedish Dads, we find hero
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::19d2fedfd51998c62d2887c1a36cac37
https://hdl.handle.net/11250/2574623
https://hdl.handle.net/11250/2574623