Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Susana C. Silva"'
Publikováno v:
Sustainable Futures, Vol 7, Iss , Pp 100193- (2024)
Environmental concerns drive corporate and consumer focus on sustainable packaging. Research explores key factors influencing consumer intent, emphasizing the importance of strategic integration for enhanced purchase intentions and environmental goal
Externí odkaz:
https://doaj.org/article/5e8fecf36f364707aba2d96700412e16
Publikováno v:
Revista Gestão em Análise, Vol 11, Iss 3, Pp 107-118 (2022)
YouTube has become increasingly popular for marketing purposes. As corporate and user-generated content is widely available on this platform, beauty-related professionals need to understand how to create videos that make their products more appealing
Externí odkaz:
https://doaj.org/article/923b8ddc900b48ebb74c174e81052980
Publikováno v:
Heliyon, Vol 9, Iss 3, Pp e14612- (2023)
This article assesses the relationship between consumer vulnerability (CV) and well-being (WB) by comparing the effects of ordinary (non-pandemic) and pandemic consumption contexts among Portuguese and Brazilian consumers. Data on pre-and post-pandem
Externí odkaz:
https://doaj.org/article/f40dfd6cd31043bab4c3b1961c115fbb
Autor:
João C. Queiroga, Susana C. Silva
Publikováno v:
Revista Gestão em Análise, Vol 10, Iss 3, Pp 234-248 (2021)
O presente estudo visa ao desenvolvimento de um novo serviço – lanches saudáveis em escolas – por parte de um retalhista alimentar online. Considerando as tendências de consumo da alimentação infantil, a resposta à oportunidade identificada
Externí odkaz:
https://doaj.org/article/e1bc3e0cee4f4338ae558f6335a90965
Publikováno v:
Tourism and Hospitality Management, Vol 27, Iss 1, Pp 25-42 (2021)
Purpose – The social TV phenomenon has raised the interest of some researchers in studying the production of online reviews. However, little is known about the characteristics of reviewers that, without having had indeed a real experience of con
Externí odkaz:
https://doaj.org/article/43144d2b43ca40f7a6f151fd82cd0c3d
Publikováno v:
REGE Revista de Gestão, Vol 27, Iss 2, Pp 153-167 (2020)
Purpose – The purpose of this paper is to understand how a company could improve public engagement on social media (SM) analysing the case of Alento, which is a human resources and consulting company located in Portugal. The company’s presence on
Externí odkaz:
https://doaj.org/article/cd0c7e90a87540dd963672acada56b21
Publikováno v:
Social Marketing Quarterly. 29:145-163
Background The tobacco industry has been facing several transformations, considering that technology has evolved and health concerns have increased. One way for this industry to meet the growing social and health concerns is to provide alternative so
Publikováno v:
International Journal of Retail and Distribution Management. 51(4):465-483
PurposeE-commerce has become an essential and highly competitive channel for e-retailers, who have felt the need to invest in the experience delivered to customers. Therefore, it becomes necessary to unveil the online customer experience so that bran
Publikováno v:
International Journal of Retail and Distribution Management. 51(2):262-283
PurposeThe creativity of retail employees seems to be of the utmost importance for ensuring the performance of organizations in service settings. This paper contributes to the existing theory by investigating the direct and indirect effects of goal o
Publikováno v:
Revista Gestão em Análise. 11(3):107-118
YouTube has become increasingly popular for marketing purposes. As corporate and user-generated content is widely available on this platform, beauty-related professionals need to understand how to create videos that make their products more appealing