Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Susan M. Brakers Schertzer"'
Autor:
Susan M. Brakers Schertzer, Paul M. Herr, David H. Silvera, Frank R. Kardes, Maria L. Cronley, Steven S. Posavac, Murali Chandrashekaran, David M. Sanbonmatsu, Felicia Maddox Miller
Publikováno v:
Journal of Business Research. 59:786-792
Two experiments investigated the effectiveness of two new procedures for improving judgment by increasing sensitivity to missing information. When consumers are insensitive to important missing information, overly extreme product evaluations are form
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c8b3fbea0da3f461c96530fc1e492d57
https://doi.org/10.1016/j.jbusres.2006.01.016
https://doi.org/10.1016/j.jbusres.2006.01.016
Publikováno v:
Journal of Marketing for Higher Education. 14:79-91
Students in institutions of higher education are becoming more “consumer oriented” than ever before. As a result, the turnover rate is increasing-students are leaving universities almost as fast as new students are enrolled. This is both costly a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb1bfb4b716ba50fc7a209ec0f748b02
https://doi.org/10.1300/j050v14n01_05
https://doi.org/10.1300/j050v14n01_05