Zobrazeno 1 - 10 of 12 pro vyhledávání: '"Susan K. Foreman"'
1
Does the tail wag the dog? Brand personality in brand alliance evaluation
Autor: Madge Lyman, Susan K. Foreman, David James
Publikováno v: Journal of Product & Brand Management. 15:173-183
PurposeThe purpose of the paper is to identify and test some strategic elements that consumers use when evaluating brand alliances.Design/methodology/approachThe paper explores branding elements previously identified in the literature as being import
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::81892dfac613a52601a01436a01e0396
https://doi.org/10.1108/10610420610668612
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4
Operationalizing the Marketing Concept in the Nonprofit Sector
Autor: Susan K. Foreman, Adrian Sargeant, Mei Na Liao
Publikováno v: Journal of Nonprofit & Public Sector Marketing. 10:41-65
This paper questions the validity of applying the market orientation construct, which was developed ostensibly for and in large multinational organizations, to a sector whose characteristics differ greatly. Instead, this paper argues for a new approa
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ca6dbb3276ad7b407caf317a42b9918a
https://doi.org/10.1300/j054v10n02_03
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5
EGF receptor downregulation depends on a trafficking motif in the distal tyrosine kinase domain
Autor: Brian Shank, Stacie M. Jones, Susan K. Foreman, Richard C. Kurten
Publikováno v: American Journal of Physiology-Cell Physiology. 282:C420-C433
On binding to its receptor, epidermal growth factor (EGF) initiates a cascade of events leading to cell proliferation or differentiation. In addition, the EGF receptor itself is downregulated to attenuate mitogenic signaling. Downregulation occurs th
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84b8e9592b517bb25c8b839ccfa1a8f1
https://doi.org/10.1152/ajpcell.00253.2001
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6
Internal Marketing’s Role in Organizations: A Transaction Cost Perspective
Autor: Susan K. Foreman, Leyland Pitt
Publikováno v: Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131467
Susan K. Foreman, Henley Management College and Brunei UniversityThe subject of internal marketing has been of interest to marketers for some time. Yet many might see it as simply being synonymous with good human resources management.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6eca63be0bf0bdda13baa995807fe95e
https://doi.org/10.1007/978-3-319-13147-4_45
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7
Market versus societal orientation in the nonprofit context
Autor: Mei-Na Liao, Susan K. Foreman, Adrian Sargeant
Publikováno v: International Journal of Nonprofit and Voluntary Sector Marketing. 6:254-268
There has been considerable interest of late among nonprofit practitioners in market orientation and the extent to which its adoption might be linked to enhanced organisational performance. Preliminary studies have typically employed instruments such
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c7d77f88b7aad24fe2943d3bd83c817e
https://doi.org/10.1002/nvsm.151
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10
Organizational commitment and service delivery: evidence from an industrial setting in the UK
Autor: Derek Bromfield, Susan K. Foreman, Leyland Pitt
Publikováno v: The International Journal of Human Resource Management. 6:369-389
In this paper the links between organizational commitment and the delivery of service quality are explored. Using data from a survey of contact-level employees within an industrial service organization, the hypotheses that the antecedents to service
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2c0f7e1b8f06443734bf2d5be141180b
https://doi.org/10.1080/09585199500000024
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