Výsledky vyhledávání - "Susan H.C. Tai"

Corporate entrepreneurship of IJVs in China

Autor: David K.C. Ng, Theresa Lau, K. F. Chan, Susan H.C. Tai

Publikováno v: Management Research Review. 33:6-22

Purpose – The purpose of this paper is to examine if corporate entrepreneurship in terms of innovation and proactivity that has been developed in the international joint ventures (IJVs) in the Chinese cultures.Design/methodology/approach – A stru

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::74b696fef6c4c012a1fc217f00371dbb
https://doi.org/10.1108/01409171011011535

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Relationship between the personal values and shopping orientation of Chinese consumers

Autor: Susan H.C. Tai

Publikováno v: Asia Pacific Journal of Marketing and Logistics. 20:381-395

PurposeAs the market of Greater China is becoming increasingly important for multinationals, the purpose of this paper is to investigate the relationship between the personal values and shopping orientation of working adults in Shanghai, Taipei, and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e5fe9f90041e8461675322a37a45e48d
https://doi.org/10.1108/13555850810909713

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Correlates of successful brand advertising in China

Autor: Susan H.C. Tai

Publikováno v: Asia Pacific Journal of Marketing and Logistics. 19:40-56

PurposeThis study aims to investigate the relationship between successful brand advertising campaigns in China and various factors such as message/creativity, media selection, market research, competition, market share, product uniqueness, and agency

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7b488447d277a896d518452dceb226ff
https://doi.org/10.1108/13555850710720894

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Shopping styles of working Chinese females

Autor: Susan H.C. Tai

Publikováno v: Journal of Retailing and Consumer Services. 12:191-203

Sproles and Kendall (J. Consumer Affairs 20(2) (1986) 267) developed a consumer style inventory (CSI) based on the assumption that consumer decision-making behaviour can be explained by eight central decision-making style (in short, shopping style) d

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c4e2334f48d45793f2b984fd000da179
https://doi.org/10.1016/j.jretconser.2004.06.003

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Effects of TV Advertising on Chinese Consumers: Local versus Foreign-Sourced Commercials

Autor: Susan H.C. Tai, Jae H. Pae

Publikováno v: Journal of Marketing Management. 18:49-72

The emerging Chinese markets of Asia are increasingly affluent, and success in these countries is a priority for multinationals. Yet the global advertising literature focuses on standardisation and customisation from a strategy perspective, without m

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6ec1fc7719ead0a1b98eef0eeb5948a9
https://doi.org/10.1362/0267257022775981

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Factors Affecting Advertising Approach in Asia

Autor: Susan H.C. Tai

Publikováno v: Journal of Current Issues & Research in Advertising. 20:33-45

The adoption of a regional advertising strategy in the Asian market is becoming popular due to rising living standards and the growing similarity of consumer tastes in the region. The main objectives of this paper are to: (1) investigate the advertis

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::89719a0c21552a443fa30aceb7a3107c
https://doi.org/10.1080/10641734.1998.10505075

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Research note:The psychographic segmentation of the female market in Greater China

Autor: Susan H.C. Tai, Jackie L.M. Tam

Publikováno v: International Marketing Review. 15:61-77

Attempts to segment the female consumers’ market in Greater China (the People’s Republic of China, Taiwan, and Hong Kong) by employing principal component factor analysis and cluster analysis. Psychographic dimensions were generated and the facto

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0c0ced76181325fc731b4e0583e101cf
https://doi.org/10.1108/02651339810205258

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A lifestyle analysis of female consumers in greater China

Autor: Susan H.C. Tai, Jackie L.M. Tam

Publikováno v: Psychology and Marketing. 14:287-307

This study compares the lifestyles of female consumers in Hong Kong, Taiwan, and China, which together make up Greater China. The investigation revealed that significant differences exist among the three groups of female consumers in nine different a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fab01952493710c1708ed8d8adf8f168
https://doi.org/10.1002/(sici)1520-6793(199705)14:3<287::aid-mar5>3.0.co

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Advertising in Asia: Localize or Regionalize?

Autor: Susan H.C. Tai

Publikováno v: International Journal of Advertising. 16:48-61

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::229a28e38bf0cd04d6d5aa30a2bb4343
https://doi.org/10.1080/02650487.1997.11104673

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Application of an environmental psychology model to in-store buying behaviour

Autor: Agnes M.C. Fung, Susan H.C. Tai

Publikováno v: The International Review of Retail, Distribution and Consumer Research. 7:311-337

Although the influence of the environment on behaviour has long been acknowledged by many environmental psychologists, not many studies have been done in a retailing context, and so far no study can provide a framework to determine how environmental

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9b78dbd21f13235a28b973cada7340f3
https://doi.org/10.1080/095939697342914

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