Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Susan B. Malcolm"'
Autor:
Nell Tabor Hartley, Susan B. Malcolm
Publikováno v:
Journal of Management History. 16:454-467
Purpose – The purpose of the paper is to position Chester I. Barnard as a “management pioneer,” someone who offers an example of management theory through moral persuasion, authenticity, and trust in his “acceptance view of authority” and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed2a25a55b670255393a1c260daf5fe2
https://doi.org/10.1108/17511341011073942
https://doi.org/10.1108/17511341011073942
Autor:
Nell Tabor Hartley, Susan B. Malcolm
Publikováno v:
Journal of Management History. 15:375-387
PurposeDrucker's views about ethics are supported by the philosophical foundations of Aristotle and Confucius with regard to the responsibilities and interdependencies that exist between individuals, organizations, and societies. The purpose of this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb343d592ab58b00c4222582cd24ab07
https://doi.org/10.1108/17511340910987301
https://doi.org/10.1108/17511340910987301
Publikováno v:
International Journal of Strategic Communication. 2:19-30
This essay focuses on Integrated Marketing Communications (IMC) and the theoretical foundation that explains why an organization should embrace IMC rather than how to do so. The essay discusses the tension between theory and action that can be bridge
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::306efacbe8ded6062badf2df3a4d6fc3
https://doi.org/10.1080/15531180701816593
https://doi.org/10.1080/15531180701816593