Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Suresh Malodia"'
Publikováno v:
Journal of Business Research
Consumers increasingly adopt artificial intelligence (AI) enabled voice assistants (VAs) for transactional and non-transactional uses due to these devices’ inherent affordances, such as their ease of use and convenience. Despite the widespread adop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0f80a317fc09c4d494882ef796b8ba8e
https://doi.org/10.1016/j.jbusres.2022.03.045
https://doi.org/10.1016/j.jbusres.2022.03.045
Publikováno v:
International Journal of Entrepreneurial Behavior & Research.
PurposeEntrepreneurship across sectors has been impacted by the paradigm of open innovation in the last few decades. Although Open Innovation is argued to impact firm performance the strategic building blocks of open innovation are not discussed in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c99c90a26a8ee045a0b06ddf1a3a536
https://doi.org/10.1108/ijebr-03-2022-0235
https://doi.org/10.1108/ijebr-03-2022-0235
Publikováno v:
Psychology & Marketing. 39:1775-1801
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::249d43734d633661feba36730533f971
https://doi.org/10.1002/mar.21702
https://doi.org/10.1002/mar.21702
Publikováno v:
Journal of Hospitality Marketing & Management. 31:527-534
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77434419c87b97b3f607b853c84b841f
https://doi.org/10.1080/19368623.2022.2072504
https://doi.org/10.1080/19368623.2022.2072504
Publikováno v:
IEEE Transactions on Engineering Management. :1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed074679fd2b93afb85371f6e34cdcc2
https://doi.org/10.1109/tem.2021.3117884
https://doi.org/10.1109/tem.2021.3117884
Publikováno v:
European Journal of Marketing.
Purpose The purpose of this study is to present a systematic methodological review of the application of field experiments in the domain of marketing research. By performing this study, the authors seek to offer necessary advice and suggestions to ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2cda106663a93f4c75fedd503cb94bf
https://doi.org/10.1108/ejm-03-2022-0240
https://doi.org/10.1108/ejm-03-2022-0240
Purpose This study aims to examine customers’ willingness to engage in service interactions enabled by artificial intelligence (AI) controlled voice assistants (VA). Drawing on the tenets of dual-factor theory, this study measures the impact of bot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84003c490fba155c77365fa76d004204
https://hdl.handle.net/2318/1915290
https://hdl.handle.net/2318/1915290
Publikováno v:
Technological Forecasting and Social Change
The literature on the dark side of the customer-brand relationship is still evolving. Admittedly, scholars have given it noteworthy attention in the recent past, yet gaps persist related to the products and services, antecedents, and consequents exam
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a55beaffe0777fb2b74f581b4fe39ae2
https://hdl.handle.net/11250/3002062
https://hdl.handle.net/11250/3002062
Publikováno v:
Journal of Business Research. 157:113547
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b1abb5db2c7d457d430ce7b018398bb
https://doi.org/10.1016/j.jbusres.2022.113547
https://doi.org/10.1016/j.jbusres.2022.113547