Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Surendra N. Singh"'
Publikováno v:
Journal of Business Research. 143:366-374
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d4b7589bd7a1b43f986d7721cbb0e44
https://doi.org/10.1016/j.jbusres.2021.12.008
https://doi.org/10.1016/j.jbusres.2021.12.008
Publikováno v:
Journal of Marketing Research. :002224372311791
Prior research has indicated that consumers’ decisions are significantly influenced by online reviews. However, existing research has focused mainly on attributes (e.g., average ratings) that are not fully controlled by firms; only limited research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e37ef875241e0c84d11eb7ac05993a06
https://doi.org/10.1177/00222437231179186
https://doi.org/10.1177/00222437231179186
Publikováno v:
International Journal of Research in Marketing. 37:644-660
The present work utilizes research on context effects and color psychology to investigate how background color can enhance the effectiveness of positive and negative charity appeals. Five experiments measuring both actual donations and donation inten
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::461f181853fb4a26d553b76b027a1878
https://doi.org/10.1016/j.ijresmar.2020.02.001
https://doi.org/10.1016/j.ijresmar.2020.02.001
Publikováno v:
International Journal of Human-Computer Studies. 124:67-80
While there is a proliferation of research on emotion detection, little research has focused on emotion induction in HCI literature. We propose an emotion-induction model that points out the two fundamental design goals (i.e., sensemaking vs. explora
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9caf19d8717bc65eee88cd72f06b2989
https://doi.org/10.1016/j.ijhcs.2018.11.012
https://doi.org/10.1016/j.ijhcs.2018.11.012
Autor:
Surendra N. Singh, Maureen L. Ambrose, Yexin Jessica Li, Sanjay Mishra, Monica Biernat, Ze Wang
Publikováno v:
Academy of Management Journal. 60:109-129
Employees’ positive affective displays have been widely used as a strategic tool to enhance service experience and strengthen customer relationships. Companies have primarily focused their employee...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa4b6ed0f3669cc632890e1697beed02
https://doi.org/10.5465/amj.2014.0367
https://doi.org/10.5465/amj.2014.0367
Publikováno v:
Journal of Advertising. 45:509-518
This research examines the role of syntactic complexity—complexity induced by the sentence structure of the text—on memory for print ads. The authors find that ads aimed at older adults contain significant complexity, which commonly used readabil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9a6c85824f9fcb7e4eb2a5c7b57a355
https://doi.org/10.1080/00913367.2016.1262301
https://doi.org/10.1080/00913367.2016.1262301
Publikováno v:
Journal of Advertising. 45:417-426
Previous research shows that negative emotional charity appeals tend to be more effective than other emotional charity appeals because they evoke sympathy. However, feelings of loneliness reduce individuals' ability to sympathize with others. Based o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30aef7a343128f61065de651951b8c53
https://doi.org/10.1080/00913367.2016.1185982
https://doi.org/10.1080/00913367.2016.1185982
Publikováno v:
Journal of the Academy of Marketing Science. 42:545-557
This paper examines how odd-ending pricing influences consumption of hedonic and utilitarian products. Four studies test the hypothesis that the discount image associated with odd-ending prices reduces anticipated guilt and provides justification for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ebf92507f8cf2b0b40f153fee5ee2ce
https://doi.org/10.1007/s11747-014-0369-6
https://doi.org/10.1007/s11747-014-0369-6
Publikováno v:
International Journal of Research in Marketing. 30:185-196
This research examines customer biases relating to employee accents in call service encounters. Extant research and practitioners generally assume that customers automatically evaluate call service employees with a nonstandard accent lower than emplo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0c53041bcf9ba1ab4610eaf9d60994b
https://doi.org/10.1016/j.ijresmar.2012.09.004
https://doi.org/10.1016/j.ijresmar.2012.09.004
Publikováno v:
Marketing Science. 30(3):532-549
The World Wide Web contains a vast corpus of consumer-generated content that holds invaluable insights for improving the product and service offerings of firms. Yet the typical method for extracting diagnostic information from online content—text m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a3021cd13940723907d17b6414d0e10