Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Suraj Commuri"'
Publikováno v:
European Journal of Marketing. 55:2649-2673
Purpose Despite years of research into consumer socialization, little research examines men’s roles in consumer socialization processes. The purpose of this paper is to attend to this gap and to investigate consumer socialization processes in singl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81fd65b457adf9d076d75111ec6e03fd
https://doi.org/10.1108/ejm-11-2018-0753
https://doi.org/10.1108/ejm-11-2018-0753
Autor:
Ashita Aggarwal, Suraj Commuri
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the int
Autor:
James W. Gentry, Suraj Commuri
Publikováno v:
Journal of Macromarketing. 30:316-319
The authors briefly discuss the dynamic area of family globally and overview the issue’s articles dealing with the interface of family with public policy and marketing processes.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20f64741ee1043039d4416205018c57c
https://doi.org/10.1177/0276146710379417
https://doi.org/10.1177/0276146710379417
Publikováno v:
Communication Education. 58:497-515
The researcher–Institutional Review Board (IRB) relationship is a critical element in a faculty member's role in knowledge generation and dissemination. The nature of this relationship has considerable implications for data gathering in the researc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd235016cb717f7f9b15c7c758e069e5
https://doi.org/10.1080/03634520903006208
https://doi.org/10.1080/03634520903006208
Autor:
Suraj Commuri
Publikováno v:
Journal of Marketing. 73:86-98
An often-overlooked constituent in the debate on counterfeiting is the consumer of the genuine article—a brand manager's primary constituent. These consumers are drawn to premium brands in part because of the exclusivity and connotation of prestige
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0d2909e2a06d1b2ef3399f23deb41d06
https://doi.org/10.1509/jmkg.73.3.86
https://doi.org/10.1509/jmkg.73.3.86
Publikováno v:
Qualitative Market Research: An International Journal. 12:49-69
PurposeThe aim of this research was to explore possible origins of enduring involvement (EI) with products and stimulate relevant research. In addition, this study also examined the conditions that affect involvement development and change.Design/met
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2be6532683a44506487694504575e685
https://doi.org/10.1108/13522750910927214
https://doi.org/10.1108/13522750910927214
Autor:
Suraj Commuri, James W. Gentry
Publikováno v:
Journal of Consumer Research. 32:185-195
Resource theory and the human capital argument remain the dominant theoretical perspectives for understanding household choice. Yet households in which wives earn more than their husbands do not reflect either one, possibly due to the assumption in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8bfd4cf05b1f85ace8942db13d3cf99f
https://doi.org/10.1086/432228
https://doi.org/10.1086/432228
Autor:
Suraj Commuri, Ahmet Ekici
Publikováno v:
Journal of Macromarketing
Consumer vulnerability has long been an important issue in public policy and macromarketing. The focus of a special issue of the Journal of Macromarketing (vol. 26, issue 1) underscores this importance. The articles in that special issue lend both co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d423916f006bd3a501719dadc5a6a5b4
https://hdl.handle.net/11693/13573
https://hdl.handle.net/11693/13573
Autor:
Suraj Commuri, James W. Gentry
Publikováno v:
Journal of Macromarketing. 29:92-92
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad065928210253880c4b2173e057a572
https://doi.org/10.1177/0276146708328685
https://doi.org/10.1177/0276146708328685
Publikováno v:
Qualitative Market Research: An International Journal. Jan2009, Vol. 12 Issue 1, p49-69. 21p.