Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Sunil Bhatla"'
Publikováno v:
Journal of Consumer Psychology. 1:173-195
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::caa8d413f6a2d891442b82ad6dd17871
https://doi.org/10.1207/s15327663jcp0102_05
https://doi.org/10.1207/s15327663jcp0102_05
Publikováno v:
Journal of Consumer Psychology. 1:173-195
Can preconsumption mood influence postconsumption evaluations? In this article, we attempt to answer this question; in doing so, we broaden our understanding of both the factors that can influence consumers' evaluations of the consumption experience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae360449b036379033d7a5eaa0e957c7
https://doi.org/10.1016/s1057-7408(08)80056-3
https://doi.org/10.1016/s1057-7408(08)80056-3
Publikováno v:
Marketing Letters. 2:27-34
Alba and Chattopadhyay (1985, 1986) have demonstrated that having consumers think about a familiar brand can interfere with the retrieval of competitive brand names, including those that might otherwise be considered for purchase. However, their rese
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a469bc974f5e0f282c3e7da6e120d45
https://doi.org/10.1007/bf00435193
https://doi.org/10.1007/bf00435193
Publikováno v:
Journal of Consumer Research. 18:92
Although pictures have been shown to enhance the impact of persuasive communications, little is known about the robustness of such effects. This study examines how involvement moderates the process by which pictures affect brand attitudes and purchas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b445c61771c29d840bf69da46a2a717b
https://doi.org/10.1086/209244
https://doi.org/10.1086/209244
Publikováno v:
Journal of Marketing Research. 27:290
The unique influence of attitude toward the ad on brand attitude often has been viewed as simply reflecting the impact of peripheral persuasion. The authors’ research challenges such a conception. Ad attitude is shown to have a significant influenc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5488e8841737a13d6bc31131b7c17de3
https://doi.org/10.2307/3172587
https://doi.org/10.2307/3172587