Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Sungjun (Steven) Park"'
Autor:
Chia-Chi (Maggie) Lee1, Sungjun (Steven) Park1 park@nccu.edu.tw
Publikováno v:
AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p68-71. 4p.
Autor:
Cong-Minh Dinh1 park@nccu.edu.tw, Sungjun (Steven) Park1
Publikováno v:
AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p753-756. 4p.
Autor:
Hao-Jen (Aaron) Hsu1, Sungjun (Steven) Park2 park@g.nccu.edu.tw
Publikováno v:
AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p722-725. 4p.
Publikováno v:
AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1229-1233, 5p
Autor:
Cong-Minh Dinh1, Sungjun (Steven) Park2 park@g.nccu.edu.tw
Publikováno v:
AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p571-574. 4p.
Autor:
Jong Min Kim, Sungjun (Steven) Park
Publikováno v:
Journal of Services Marketing. 37:53-64
Purpose As services are inherently inseparable from service providers, linguistic effects are likely to occur during service encounters between service marketers and consumers. However, this study’s current understanding is still limited regarding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::febd94ba624c5f02d4f669f82444c6ba
https://doi.org/10.1108/jsm-11-2021-0431
https://doi.org/10.1108/jsm-11-2021-0431
Autor:
SUNGJUN (STEVEN) PARK1 park@nccu.edu.tw, BYUNGHO PARK2 mediapark@kaist.ac.kr
Publikováno v:
Journal of Advertising Research. Dec2020, Vol. 60 Issue 4, p381-393. 13p.
Publikováno v:
Journal of Vacation Marketing. 29:189-205
To understand whether the purpose of travel affects differences in the evaluation of hotel services, we analyzed online reviews for 768 hotels in New York City. The results show that leisure travelers are predisposed to leaving online reviews with hi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5cbfd7aa011301e0d01bdcdbdf0543eb
https://doi.org/10.1177/13567667221084373
https://doi.org/10.1177/13567667221084373
Publikováno v:
AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p17-19, 3p
Publikováno v:
European Journal of Marketing.
Purpose Harmonizing religion and economic pursuits is treacherous because mixing the two rarely resonate with consumers, often resulting consumers’ greed perceptions. This paper aims to explore the antecedents and consequence of consumers’ greed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7ced5a53b821017494c3daf0ebfb3ff
https://doi.org/10.1108/ejm-03-2022-0234
https://doi.org/10.1108/ejm-03-2022-0234