Výsledky vyhledávání - "Sung-Hye Chung"

A study of cultural implication on voice-over narration in Cosmetics advertising

Autor: Sung Hye Chung

Publikováno v: The Journal of Image and Cultural Contents. 24:281-315

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8aea142bf268de705ffbd773784869aa
https://doi.org/10.24174/jicc.2021.10.24.281

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Changes in Gender Roles in Voice-over Narration of Advertising : Focusing on Mobile Communication Advertisements

Autor: Sung Hye Chung

Publikováno v: THE KOREAN JOURNAL OF ADVERTISING. 31:33-57

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fa5ef31d55072e37833fc4bb1c09adce
https://doi.org/10.14377/kja.2020.5.31.33

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Creative Work and Gender : A study of Women Creator’s Work Experience in Advertising Agencies and Their Problem

Autor: Sung Hye Chung

Publikováno v: The Korean Journal of Advertising. 29:131-157

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b2c258bfd3d87d42accff4f065b3fc90
https://doi.org/10.14377/kja.2018.5.31.131

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Storytelling and Digital Discourse in Advertising : focusing on Corporate Ads of Mobile Telecommunication Companies

Autor: Sung Hye Chung

Publikováno v: The Journal of the Korea Contents Association. 13:149-167

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0e3798094ef2aaac6d9ec9e30a5afafe
https://doi.org/10.5392/jkca.2013.13.12.149

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Advertising In Education with Ad Contents : A Case Analysis of Media Smart in the UK

Autor: Sung-Hye Chung, Heebok Lee, Cha You Cheol

Publikováno v: Journal of Practical Research in Advertising and Public Relations. 6:32-49

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::73b87c16db8c0958f5b565c3090b7b44
https://doi.org/10.21331/jprapr.2013.6.4.002

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A Meta Analysis of Case Study Research in Korea : Focusing on Advertising Researches Published in 1990∼2016

Autor: Sung Hye Chung

Publikováno v: Advertising Research. 112:107

사례 연구가 광고학 분야에서 매우 유용한 방법론임에도 불구하고 그 가치만큼 제대로 활용되지 못하고 있는 실정이다. 이에 이 연구는 사례 연구의 올바른 방법론적 제언을 도출하기 위하

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5cc2c3f217ae015b653ef4deab3c1848
https://doi.org/10.16914/ar.2017.112.107

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Study on the Logic of Remediation in TV Advertising

Autor: Sung Hye Chung

Publikováno v: Journal of Communication Science. 14:232

이 연구는 TV광고에서 재매개 논리가 어떻게 나타나고 있으며 미디어텍스트의 재매개가 어떻게 이루어지고 있는지를 살펴봄으로써 TV광고의 문화적 관습을 탐색하였다. 이를 위해 이동통신

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::04a2bb48c5bb015d8c87489d676a6e22
https://doi.org/10.14696/jcs.2014.12.14.4.232

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