Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Suneal Bedi"'
Autor:
Todd Haugh, Suneal Bedi
Publikováno v:
SSRN Electronic Journal.
Autor:
Vikram R. Bhargava, Suneal Bedi
Publikováno v:
Journal of Business Ethics. 179:919-936
Brands are widely regarded as a constellation of shared associations surrounding a company and its offerings. On the traditional view of brands, these associations are regarded as perceptions and attitudes in consumers’ minds in relation to a compa
Autor:
Suneal Bedi
Publikováno v:
SSRN Electronic Journal.
The chilling effect—historically associated with protecting First Amendment rights—has more recently become a tool used to argue against social media platform (e.g., Facebook, Twitter) policies of restricting content. The 70-year-old principle in
Autor:
Suneal Bedi
Publikováno v:
SSRN Electronic Journal.
Corporations, partnerships, and all other business organizations cannot appear pro se in either criminal or civil proceedings. Business organizations must use a hired lawyer to defend lawsuits. This arbitrary and outdated rule has not been revisited
Autor:
William Marra, Suneal Bedi
Publikováno v:
SSRN Electronic Journal.
Litigation finance is quickly becoming a centerpiece of our legal system. Once a dispute arises, litigants may seek money from third-party financiers to pay their legal bills or monetize their claims, and in turn those financiers receive a portion of
Autor:
W. Michael Schuster, Suneal Bedi
Publikováno v:
SSRN Electronic Journal.
Identifying whether a trademark is “famous” (a necessary condition for dilution protection) is historically a difficult question for courts. It is a haphazard procedure, driven mostly by the intuition of judges and imprecise proxies like “how m
Autor:
Suneal Bedi, David J. Reibstein
Publikováno v:
SSRN Electronic Journal.
Patent and false advertising damage awards are in disarray. Courts are imposing astronomically inflated awards that overcompensate companies for the infringement or deceptive practices. The culprit is the Choice Based Conjoint method—a survey based
Autor:
Suneal Bedi
Publikováno v:
SSRN Electronic Journal.
Boycotting in response to corporations making political or social statements is an ever-increasing phenomenon. While some have argued that boycotting is an impermissible form of consumer behavior, this article argues that boycotting should be conside
Autor:
Suneal Bedi
Publikováno v:
SSRN Electronic Journal.
Marketers are guided by a longstanding mantra: Consumers preferences are king. In many ways, to be the best marketer is to create products and services that are directly aligned with consumer preferences. This paper focuses on the potential ethical i
Publikováno v:
SSRN Electronic Journal.