Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Suman Basuroy"'
Publikováno v:
Canadian Journal of Economics/Revue canadienne d'économique. 56:87-113
Publikováno v:
Journal of Service Management Research. 6:104-117
Interactivity is an important feature of retail websites. Some research suggests that interactivity can be increased by implementing additional features while other studies point to the fact that “objective” interactivity - as measured by the mer
Publikováno v:
Journal of Marketing. 86:59-78
Platform markets involve indirect network effects as two or more sides of a market interact through an intermediary platform. Many platform markets consist of both a platform device and corresponding software. In such markets, new software introducti
Autor:
Darlene C. Chisholm, Jordi McKenzie, Suman Basuroy, Cord Otten, Richard Gil, Charles B. Weinberg, Barak Orbach
Publikováno v:
Journal of Cultural Economics. 45:239-262
The recent rise of digital technology in the delivery of entertainment casts doubt among industry stakeholders on whether movie theaters will continue to be the primary channel of the release of motion pictures. Despite the growth of competing outlet
Publikováno v:
Journal of Cultural Economics. 44:57-96
This study is the first attempt to examine the effect of electronic word of mouth (user reviews) relative to expert reviews on moviegoing decisions. For the first time, we use time-varying data on expert reviews. We find that expert ratings matter mu
Publikováno v:
Journal of the Academy of Marketing Science. 47:394-416
In the context of two-sided markets, we propose hardware lifecycle as a key moderator of the impact of superstar and non-superstar software on hardware adoption. A hardware’s earlier adopters are less price sensitive and have a higher preference fo
Publikováno v:
SSRN Electronic Journal.
In this paper, we study the effect of Airbnb on restaurant revenue in the state of Texas. Using a difference in difference strategy that exploits the geographical and temporal variation of Airbnb diffusion in Texas, we show that a 1% increase in Airb
Publikováno v:
Journal of Marketing. 82:106-123
The authors examine an increasingly popular open innovation practice, “design crowdsourcing,” wherein firms seek external inputs in the form of functional design solutions for new product development from the “crowd.” They investigate conditi
Publikováno v:
Journal of Law, Finance, and Accounting. 2:275-323
This paper presents a model of contracts for the sale of intellectual property. We explain why many intellectual property contracts are contingent on eventual production or success, even without moral hazard on the part of risk-averse sellers. Our ex
Publikováno v:
Marketing Letters. 28:341-355
We analyze the contents of print ads in the motion picture industry (e.g., number of reviews quoted in the ad, the presence of a top reviewer, size of the ad, star, director, etc.). We find that external validation (a recommendation by a top reviewer