Zobrazeno 1 - 10
of 55
pro vyhledávání: '"Sulhaini, Sulhaini"'
Publikováno v:
International Research Journal of Business Studies, Vol 15, Iss 1, Pp 39-52 (2022)
This study examines relationships between foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. It also investigates the moderating role of age on these relationships. Data is gathered through an online su
Externí odkaz:
https://doaj.org/article/a0c24a7ea7774061baf4eb7a3c11f806
Publikováno v:
Traektoriâ Nauki / Path of Science. 8(07):1021-1029
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1082730
Publikováno v:
Path of Science, 9, 1, 4001
Social media growth has changed consumer behaviour from offline consumption to online consumption. Social media provide opportunities for information sharing, and can routinely find out what others are doing and talking about. Instagram is a social m
Externí odkaz:
https://www.ssoar.info/ssoar/handle/document/89450
Publikováno v:
International Research Journal of Business Studies, Vol 13, Iss 1, Pp 33-47 (2020)
This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualization and measurement of foreign brand admiration and passive brand hate towards local brands
Externí odkaz:
https://doaj.org/article/9dfe865023e940069ac690a690ea9b45
Publikováno v:
Management şi Marketing, Vol 14, Iss 4, Pp 357-371 (2019)
Consumers generally lack the ability to identify brands’ true origins, with their attribution of the wrong origins to well-known brands showing their underlying attitudes. This study suggests that the misclassification of local brands in Indonesia
Externí odkaz:
https://doaj.org/article/fbea99729f144f2c8670eeb4f0ed1084
Publikováno v:
Jurnal Gema Ngabdi. 5:78-84
Cafe managers in Sembalun sub-district have weaknesess managerial skills, ownership of business facilities, pricing, product variations and marketing. Solving these problems is the main focus of this service activity. The solution to these problems i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2dea0cc1a5f1b7e94172472c548b6063
https://doi.org/10.29303/jgn.v5i1.274
https://doi.org/10.29303/jgn.v5i1.274
Publikováno v:
JURNAL PENGABDIAN MAKARYA. 1:53-60
Pengabdian padamasyarakat yang di lakukan pada Usaha kecil mikro Galih Kelapa yang ada di desa Lingsar , Lombok Barat adalah umumnya meningkatkan kemampuan masayarakat mengelola potensi desa yang ada disekitarnya khususnya dari hasil perekbunan yaitu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a682abdd954c95923de80a283961e668
https://doi.org/10.29303/jpm.v1i2.12
https://doi.org/10.29303/jpm.v1i2.12
Publikováno v:
Distribusi - Journal of Management and Business. 10:201-208
Penelitian ini memberikan gambaran kondisi bisnis cafe yang sedang “booming” di Kawasan Wisata Sembalun pada saat Pandemi Covid-19 melanda dunia. Tujuan dari penelitian ini adalah mengidentifikasi posisi bisnis cafe yang ada di Kawasan Wisata Sem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec3031ce8b7dba4e31ecf69b795212a6
https://doi.org/10.29303/distribusi.v10i2.272
https://doi.org/10.29303/distribusi.v10i2.272
Publikováno v:
Unram Management Review. 2:1-14
Penelitian ini bertujuan untuk mengetahui apakah brand image dan perceived value mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian produk IndiHome. Penelitian ini merupakan penelitian assosiatif. Populasi dalam penelitian ini ada
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89224b91244ea9f901e7301724d1d0d3
https://doi.org/10.29303/ju.v2i3.317
https://doi.org/10.29303/ju.v2i3.317
Publikováno v:
Unram Management Review. 2:144-157
Penelitian ini bertujuan untuk mengetahu pengaruh cause-related marketing terhadap customer engagement, serta peran content marketing sebagai variable moderasi. Pengujian dilakukan pada pengguna layanan aplikasi Grab di kota Mataram. Terdapat 120 res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8437d7ac2b187a5727c550490f55b0a0
https://doi.org/10.29303/ju.v2i2.267
https://doi.org/10.29303/ju.v2i2.267