Výsledky vyhledávání - "Suhana Moehl"

Consumer perceived authenticity of organizational corporate social responsibility (CSR) statements: a test of attribution theory

Autor: Suhana Moehl, Barry A. Friedman

Publikováno v: Social Responsibility Journal. 18:875-893

Purpose This study aims to explore how consumers judge corporate social responsibility (CSR) authenticity. Kelley’s covariation attribution theory (Kelley, 1973) was deployed to explain information consumers use that leads to either a substantive o

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::337f66231f5dbef77df2b754e50c2cfc
https://doi.org/10.1108/srj-07-2020-0296

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