Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Sufyan Baksh-Mohammed"'
Autor:
Sufyan Baksh-Mohammed, Coy Callison
Publikováno v:
Journal of Promotion Management. 20:20-35
A content analysis of 2004 and 2010 song lyrics from popular music genres was conducted to identify the extent of product mention in music as well as the nature of the mentions. Overall, product mention in music increased from 2004 to 2010. Likewise,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f73d20c624beb51fe3d2c376d350e1f8
https://doi.org/10.1080/10496491.2013.829162
https://doi.org/10.1080/10496491.2013.829162
Publikováno v:
Public Relations Review. 38:498-500
The influence of charity involvement on perceptions of the organization's communication of charitable activity was examined experimentally. Results suggest that the inclusion of charity statements on an organization's homepage leads to more positive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7fb74514d614053b60ec4d7764250d63
https://doi.org/10.1016/j.pubrev.2012.02.004
https://doi.org/10.1016/j.pubrev.2012.02.004