Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Sud, Bharat L."'
Publikováno v:
Journal of Marketing, 2017 Mar 01. 81(2), 114-126.
Externí odkaz:
https://www.jstor.org/stable/44879029
Autor:
Sud, Bharat L.
Publikováno v:
Digitized Theses
There has been growing interest in advertising message content and its effects on brand performance. While advertising message cues influence performance, long-term strategies to manage the content of advertising messages and the impact of such strat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1548::e1c57354778177600b9906e569008390
https://ir.lib.uwo.ca/digitizedtheses/3947
https://ir.lib.uwo.ca/digitizedtheses/3947
Publikováno v:
Ideas in Marketing: Finding the New & Polishing the Old; 2015, p705-708, 4p
Publikováno v:
AMA Winter Academic Conference Proceedings. 2007, Vol. 18, p327-328. 2p.