Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Sud, Bharat L."'
Publikováno v:
Journal of Marketing, 2017 Mar 01. 81(2), 114-126.
Externí odkaz:
https://www.jstor.org/stable/44879029
Autor:
Sud, Bharat L.
Publikováno v:
Digitized Theses
There has been growing interest in advertising message content and its effects on brand performance. While advertising message cues influence performance, long-term strategies to manage the content of advertising messages and the impact of such strat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1548::e1c57354778177600b9906e569008390
https://ir.lib.uwo.ca/digitizedtheses/3947
https://ir.lib.uwo.ca/digitizedtheses/3947
Publikováno v:
Ideas in Marketing: Finding the New & Polishing the Old; 2015, p705-708, 4p
Publikováno v:
AMA Winter Academic Conference Proceedings. 2007, Vol. 18, p327-328. 2p.
Autor:
Guitart, Ivan A. (AUTHOR) guitart@em-lyon.com, Stremersch, Stefan (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p299-320. 22p. 1 Diagram, 6 Charts, 1 Graph, 1 Map.
Autor:
Ordenes, Francisco Villarroel1 (AUTHOR) fvillarroelo@isenberg.umass.edu, Grewal, Dhruv2 (AUTHOR), Ludwig, Stephan3 (AUTHOR), Ruyter, Ko De4 (AUTHOR), Mahr, Dominik5 (AUTHOR), Wetzels, Martin6 (AUTHOR)
Publikováno v:
Journal of Consumer Research. Feb2019, Vol. 45 Issue 5, p988-1012. 25p. 2 Color Photographs, 1 Diagram, 9 Charts.