Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Suchart Tripopsakul"'
Autor:
Suchart Tripopsakul
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 6 (2024)
The purpose of this study is to examine the moderating effects of environmental awareness (EA) and product knowledge (PK) on the relationship between marketing mix elements and the purchase intention of electric vehicles (EVs) in Thailand. Based on a
Externí odkaz:
https://doaj.org/article/180330fe3cfc42819d119de5a3a74051
Publikováno v:
HighTech and Innovation Journal, Vol 5, Iss 1, Pp 79-87 (2024)
The purposes of this study are to investigate the impact of brand value on business performance and to examine whether the impact of brand value on business performance differs between high and low product involvement. Based on the top 100 brands ran
Externí odkaz:
https://doaj.org/article/42940cab8a4748039e62bb9780d69fe0
Autor:
Wilert Puriwat, Suchart Tripopsakul
Publikováno v:
HighTech and Innovation Journal, Vol 4, Iss 4, Pp 787-796 (2023)
Brand development has emerged as a critical strategy for economic prosperity where assets from both physical and nonphysical sources significantly influence a nation's economy. However, the impact of these intangible assets on economic growth still r
Externí odkaz:
https://doaj.org/article/1351494738584bf597f9b32afb90ec3f
Autor:
Suchart Tripopsakul, Wilert Puriwat
Publikováno v:
Journal of Human, Earth, and Future, Vol 3, Iss 4, Pp 430-440 (2022)
Businesses all over the world are paying more attention to environmental, social, and governance (ESG) investment initiatives. However, few studies discuss its impact on customers' attitudes and brand perception. The purpose of this research was to v
Externí odkaz:
https://doaj.org/article/b1ff1eacf7a04d41848ad72ab668a591
Autor:
Wilert Puriwat, Suchart Tripopsakul
Publikováno v:
HighTech and Innovation Journal, Vol 3, Iss 4, Pp 472-482 (2022)
Nowadays, with a widespread increase in awareness of environmental concerns, the ESG concept has been acknowledged as one of the most vital strategic movements for firms. This paper explores the effect of ESG activities on brand image and customers
Externí odkaz:
https://doaj.org/article/8fda6b27b5b64041ab570a092757c913
Publikováno v:
Emerging Science Journal, Vol 6, Iss 3, Pp 493-504 (2022)
Entrepreneurship has been recognized as one of the crucial mechanisms for a nation’s sustainable economic development. Entrepreneurship is a key engine that propels economic growth and employment opportunity creation. The purposes of this study are
Externí odkaz:
https://doaj.org/article/78e01ff616294df3bc5add0683d5bd90
Autor:
Wilert Puriwat, Suchart Tripopsakul
Publikováno v:
Emerging Science Journal, Vol 6, Iss 1, Pp 64-74 (2022)
Social responsibility is understood to be one of the crucial strategic responsibilities for organizations across the globe. In the digital era, firms have transformed social responsibility initiatives into digital platforms. This study aims to invest
Externí odkaz:
https://doaj.org/article/04ce1e573fb44048ab3812116da7487b
Autor:
Wilert Puriwat, Suchart Tripopsakul
Publikováno v:
Emerging Science Journal, Vol 5, Iss 6, Pp 855-867 (2021)
Viral marketing is one of the most effective and imperative marketing strategies. The prominence of digital technology and social media has elevated the importance of viral marketing campaigns by increasing their cost efficiency and enabling them to
Externí odkaz:
https://doaj.org/article/4765410f2b314f058a4ca9e716994274
Autor:
Wilert Puriwat, Suchart Tripopsakul
Publikováno v:
Emerging Science Journal, Vol 5, Iss 4, Pp 533-544 (2021)
Open Innovation (OI) is among the vital innovation paradigms for assisting small and medium enterprises (SMEs) to effectively implement innovation initiatives. Drawing on the concepts of organisational agility and absorptive capacity with transaction
Externí odkaz:
https://doaj.org/article/1751d6ba6312411e96cf338bd62cd5fe
Autor:
Wilert Puriwat, Suchart Tripopsakul
Publikováno v:
Emerging Science Journal, Vol 5, Iss 0, Pp 94-104 (2021)
The COVID-19 pandemic has changed people’s lifestyles and catalysed digital platform adoption, including within the context of the food delivery business. During the COVID-19 pandemic, food delivery mobile applications gained numerous new users, wi
Externí odkaz:
https://doaj.org/article/e7bdf51230f84a03a2dea9206eedc930