Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Subhalakshmi Bezbaruah"'
Publikováno v:
Journal of International Consumer Marketing. 35:215-233
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b51acd9aeef26533b2ed474194590ff
https://doi.org/10.1080/08961530.2022.2085222
https://doi.org/10.1080/08961530.2022.2085222
Publikováno v:
British Food Journal. 124:2937-2962
PurposeFake news represents a real risk for brands, particularly for firms selling essential products, such as food items. Despite this anecdotal acknowledgement, the dynamics of the relationship between fake news and brand reputation remain under-ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::96a81b4aa008f919173a744eb9c6ac7a
https://doi.org/10.1108/bfj-02-2021-0190
https://doi.org/10.1108/bfj-02-2021-0190
Publikováno v:
Journal of Product & Brand Management. 31:73-95
Purpose A place brand is a culmination of its exclusive history, people and traditions that affect customer and community experiences. Place branding has become increasingly important for collective heritage brand strategy, as stakeholders undertake
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::adad6e4ead6a92877d4df6b2cdab64c4
https://doi.org/10.1108/jpbm-05-2020-2921
https://doi.org/10.1108/jpbm-05-2020-2921
Autor:
Subhalakshmi Bezbaruah, Jay P. Trivedi
Publikováno v:
Vision: The Journal of Business Perspective. 24:300-309
The emergence of ad blocking phenomenon is a contemporary threat of today. It has serious damaging consequences for the brands and advertisers. Advertisers are constantly looking for communication formats that are engaging to the consumers, specially
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7815dc3556f06c0d467947080439c85
https://doi.org/10.1177/0972262920930167
https://doi.org/10.1177/0972262920930167
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
In today’s globalized world, geographic locations have emerged as hubs of cultural influences, historic uniqueness and economic development. Each geographic location possesses distinct characteristics, emanating from the cultural, historic, communi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a66c415396f4abccb65928a0db833e4
https://doi.org/10.1007/978-3-030-39165-2_256
https://doi.org/10.1007/978-3-030-39165-2_256
