Zobrazeno 1 - 10
of 342
pro vyhledávání: '"Stuart Roper"'
Autor:
Victor Vrsnik
Publikováno v:
The McMaster Journal of Communication. 11
Corporate Reputation and Competitiveness gives business leaders a fresh new look at strategic planning through the lens of reputation management. Perhaps the book’s most compelling contribution is the “corporate reputation chain,” a strategic m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c135b0de91126fd3d52a4bcf5a3fae8
https://doi.org/10.15173/mjc.v11i0.1415
https://doi.org/10.15173/mjc.v11i0.1415
Autor:
Sahar Mousavi, Stuart Roper
Publikováno v:
International Journal of Electronic Commerce. 27:66-99
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd76a3b3bdf6593474c9002455173a70
https://doi.org/10.1080/10864415.2022.2158596
https://doi.org/10.1080/10864415.2022.2158596
Autor:
Griff Round, Stuart Roper
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 11/12, pp. 1941-1960.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-09-2014-0541
Publikováno v:
Industrial Management & Data Systems. 121:2387-2410
PurposeThis research tests empirically the level of consumer engagement with a product via a nonbrand-controlled platform. The authors explore how social media influencers and traditional celebrities are using products within their own social media I
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f2821ae22332be4827a870b726ab562
https://doi.org/10.1108/imds-02-2021-0093
https://doi.org/10.1108/imds-02-2021-0093
Autor:
Eman Saleh Al-Kahifah, Stuart Roper
Publikováno v:
Qualitative Market Research: An International Journal. 24:449-469
Purpose Western consumers are able to take shopping for granted, their major restriction being financial. This study aims to understand motivations to buy fashion items online in the culturally restrictive environment of Saudi Arabia, which imposes c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05937c38d610f678119ec3af4529ce36
https://doi.org/10.1108/qmr-01-2020-0012
https://doi.org/10.1108/qmr-01-2020-0012
Publikováno v:
Journal of Marketing Management. 36:973-980
The 14th Global Brand Conference, ‘Start-ups, Art and Creativity – Fresh Perspectives on Brands’, took place from 8–10 May 2019 in Berlin. This annual conference of the SIG ‘Brand Identity and Corp...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5597cce0f6605319bd719d81834a28c
https://doi.org/10.1080/0267257x.2020.1824658
https://doi.org/10.1080/0267257x.2020.1824658
Publikováno v:
Internet Research. 30:19-22
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9871b0ce25e702a6cfb0adcc8ed6e11d
https://doi.org/10.1108/intr-02-2020-555
https://doi.org/10.1108/intr-02-2020-555
Publikováno v:
Journal of Product & Brand Management, 2013, Vol. 22, Issue 7.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2013-0417
This paper explores how the corporate (re)naming of football stadia and their urban environs is negotiated through fans’ toponymic discourses and associated commemoration. Critical toponymy research emphasises oppositional toponymic tensions betwee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e89523d34775337e253b34b8dc7f046e
https://e-space.mmu.ac.uk/627250/
https://e-space.mmu.ac.uk/627250/
Publikováno v:
British Educational Research Journal. 44:393-418
Contract cheating is currently a concern for universities and the HE sector. It has been brought into the spotlight in recent years through the growth of online essay mills, where students can easily commission and purchase written assessment respons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9dd4402bac2c784e57fde6d35cfea620
https://doi.org/10.1002/berj.3335
https://doi.org/10.1002/berj.3335