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Publikováno v:
European Journal of Marketing, 2020, Vol. 54, Issue 10, pp. 2343-2363.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-12-2019-0906
Autor:
Strydom, Gregory
The Service-Profit Chain (SPC) model (Heskett et al., 1994) has been the subject of much scrutiny over the past decade, having been explored in a range of different applications, contexts and variants. The SPC model is based on a series of cause-effe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::555ce6b751a7f725878e41176923deb0