Zobrazeno 1 - 10
of 613
pro vyhledávání: '"Store Image"'
Publikováno v:
International Journal of Retail & Distribution Management, 2024, Vol. 52, Issue 3, pp. 341-354.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-06-2023-0420
Autor:
Marín-García, Antonio, Gil-Saura, Irene, Ruiz-Molina, María Eugenia, Berenguer-Contrí, Gloria
Publikováno v:
British Food Journal, 2023, Vol. 125, Issue 8, pp. 2764-2784.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-12-2021-1317
Publikováno v:
Arab Gulf Journal of Scientific Research, 2022, Vol. 41, Issue 3, pp. 226-239.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AGJSR-09-2022-0201
Publikováno v:
International Marketing Review, 2022, Vol. 40, Issue 1, pp. 127-154.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-06-2021-0200
Publikováno v:
International Journal of Retail & Distribution Management, 2022, Vol. 51, Issue 2, pp. 205-219.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-04-2022-0122
Autor:
Taşkın, Elif, Bozbay, Zehra
Publikováno v:
MARKET/TRŽIŠTE / MARKET. 35(1):23-40
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1128890
Autor:
Chairul Anam, Abdul Mujib
Publikováno v:
IJEBD (International Journal of Entrepreneurship and Business Development), Vol 6, Iss 6 (2023)
Over the last few years, MSMEs have become the main motor in driving economic growth. In today's increasingly fierce competitive conditions, business competitors continue to strive to provide high quality services, create an excellent brand image, wi
Externí odkaz:
https://doaj.org/article/cfe6e4722e294b5c8502cc7c31dfb20e
Autor:
Elif Taşkın, Zehra Bozbay
Publikováno v:
Tržište, Vol 35, Iss 1, Pp 23-40 (2023)
Purpose – This paper aims to explain the effects of color, lighting, and music as store environment cues on the perceptions among consumers of store personality, store image, and on their own store preferences. Design/Methodology/Approach – An e
Externí odkaz:
https://doaj.org/article/d15dc5e2a2ea44908efb255e3a8fb1fa
Publikováno v:
Tržište, Vol 35, Iss 2, Pp 129-143 (2023)
Purpose – Retailers continuously focus on enhancing their success in the area of consumer values. The retail industry has experienced enormous structural and technological development, with hedonic and utilitarian values becoming imperative nowaday
Externí odkaz:
https://doaj.org/article/93013534523d41f19ecd0319f3c39b2c
Autor:
Prof Johannes A Wiid
Publikováno v:
The Retail and Marketing Review, Vol 18, Iss 2, Pp 18-34 (2022)
The purpose of the research is to identify Retail Managers’ perception regarding store image dimensions including store appearance, frontline staff, merchandise display and in-store experience of customer service by following a secret shopping meth
Externí odkaz:
https://doaj.org/article/da17292e25bd4ad8997aa7fffb1ce8c6