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Marketing je proces koji osigurava prodaju proizvoda na način da ispunjava i zadovoljava potrebe potrošača. Temelj uspjeha svakog poslovnog subjekta je implementacija strategije marketinga. Pojam vinski turizam je selektivni oblik turizma kojeg ka
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::b5506c747f0b0ad9650e75e2e1eda33d
https://www.bib.irb.hr/1228269
https://www.bib.irb.hr/1228269
Marketing 21. stoljeća temelji se na digitalnom marketingu. Iako se u Hrvatskoj nije popularno baviti bilo čime što ima veze s politikom, autori kao temu istraživanja izabiru utjecaj političkog marketinga u digitalnom okruženju s obzirom na ži
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https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::924fca6787d99424aa8b48d3c3349a94
https://www.bib.irb.hr/1100973
https://www.bib.irb.hr/1100973
Marketing activity is an organizational function that plans and carries out creation of ideas, goods and services, determines price, defines and carries out promotion in order to achieve exchange that would satisfy needs of individuals and organizati
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https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::92b9a0c921d9ea512060c42fb879e851
https://www.bib.irb.hr/1100975
https://www.bib.irb.hr/1100975
Election campaigns occurred during the emergence of modern political parties at the end of the 18th century in the United States of America, or in the first half of the 19th century in Europe. They are defined as organized activities whose main chara
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https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::7e19800cdbeff2637e763f6bb2fafa62
https://www.bib.irb.hr/1228370
https://www.bib.irb.hr/1228370
Autor:
Stilin, Žarko
Doktorska disertacija analizom literature i dosadašnjih istraživanja predstavlja prethodna saznanja u vezi marketinga, e-marketinga i političkog marketinga. Specifičan pojam, odnosno vrsta marketinga koja će biti analizirana je politički market
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https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::6f3619f51ce3055597e3f4e6ce86b38d
https://www.bib.irb.hr/1040464
https://www.bib.irb.hr/1040464
Autor:
Čehić, Tea, Stilin, Žarko
Evolucija ideje o liderstvu oslanja se na autonomnom razvoju, kao i na doprinosu različitih znanstvenih disciplina. NLP kao ključna varijabla uspješnog liderstva te suvremena teorija i praksa nas uče da su vještine vodstva medu najpoželjnijim v
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https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::c473e8567c70284307c41cab1f4048fc
https://www.bib.irb.hr/1040381
https://www.bib.irb.hr/1040381
Marketing aims to satisfy consumer needs on the one hand, and satisfy needs of entrepreneurial subjects by gaining profits on the other. In the 21st century, the basis of business and marketing is the Internet, i.e. digital advertising. By comparing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::a5b82debf914e4c4cf638d885bb46e6b
https://www.bib.irb.hr/1040371
https://www.bib.irb.hr/1040371
Political parties use market information to influence shaping of a product they are offering. Political marketing is defined as a relationship between the political subject and the market. It refers to those political actors who have realized the imp
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https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::c5ca4d05d90153a12a8fcf2fe7ca77ed
https://www.bib.irb.hr/1040403
https://www.bib.irb.hr/1040403
Upravljanje marketinškim procesom temelji se na marketing miksu. Pojam marketing miks predstavlja specifičnu kombinaciju elemenata koji se koriste za istovremeno postizanje ciljeva poslovnog subjekta i zadovoljavanja potreba ciljnog tržišta. Svi
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https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::6401fe27b1193290fffbd50f72700b16
https://www.bib.irb.hr/1040380
https://www.bib.irb.hr/1040380
Electronic business is the basis of business in the 21st century with the Internet being a basic "vital need". The term of electronic marketing refers how marketing activities are created with the intensive application of information and telecommunic
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https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::7f5fd169234baaaec3d077116b67cfde
https://www.bib.irb.hr/1040360
https://www.bib.irb.hr/1040360