Zobrazeno 1 - 10
of 134
pro vyhledávání: '"Steven Sweldens"'
Publikováno v:
Journal of Consumer Research. Aug2018, Vol. 45 Issue 2, p470-470. 1p.
Autor:
Mandy Hütter, Steven Sweldens
Publikováno v:
Journal of Consumer Research, 45(2), 320-349. Oxford University Press
This research studies a fundamental and seemingly straightforward question: Can basic advertising elements, such as the presence of attractive imagery, have uncontrollable effects on consumers’ attitudes and consumption decisions? Answering this qu
Publikováno v:
Journal of Consumer Research, 44(2), 266-275. Oxford University Press
Consumer research can benefit greatly from more insight into unconscious processes underlying behavior. Williams and Poehlman’s effort at more clearly conceptualizing consciousness and call for more research provides a welcome stimulus in this rega
Publikováno v:
Journal of Experimental Psychology-General, 144(3), 639-654. American Psychological Association Inc.
Correction Notice: An Erratum for this article was reported in Vol 144(3) of Journal of Experimental Psychology: General (see record 2015-24174-008). The affiliations for coauthors Kuangjie Zhang and Steven Sweldens were incorrect. All versions of th
Autor:
Plessis, Christilene du (AUTHOR) cduplessis@smu.edu.sg, D'Hooge, Serena (AUTHOR), Sweldens, Steven (AUTHOR)
Publikováno v:
Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p29-41. 13p.
Publikováno v:
Personality and Social Psychology Review, 18(2), 187-209. SAGE Publishing
This article provides a review of past and contemporary debates regarding the role of awareness in attitude formation through evaluative conditioning (EC), that is, by repeatedly pairing a stimulus with other stimuli of positive or negative valence.
Publikováno v:
Organizational Behavior and Human Decision Processes, 124(2), 229-244. Academic Press
We present a new event-level predictor of comparative optimism: comparative optimism is larger for more socially undesirable events. A meta-analysis shows that event social undesirability predicts comparative optimism effect sizes reported in the lit
Publikováno v:
Social Psychological and Personality Science, 7(1), 61-68. Sage Periodicals Press
Changing attitudes by repeated co-occurrences of initially neutral stimuli (conditioned stimuli [CSs]) with affective entities (unconditioned stimuli [USs]) is called evaluative conditioning (EC). The vast majority of EC procedures in the literature
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1e6b6929c5f38b71dcfb2e602b1b80d8
https://pure.eur.nl/en/publications/b88d4e1c-a689-4c70-abac-dabd2dc71a53
https://pure.eur.nl/en/publications/b88d4e1c-a689-4c70-abac-dabd2dc71a53
Publikováno v:
Journal of Experimental Psychology: General. 141:539-557
Whether human evaluative conditioning can occur without contingency awareness has been the subject of an intense and ongoing debate for decades, troubled by a wide array of methodological difficulties. Following recent methodological innovations, the
Publikováno v:
Journal of Consumer Research, 37(3), 473-489. Oxford University Press
Changing brand attitudes by pairing a brand with affectively laden stimuli such as celebrity endorsers or pleasant pictures is called evaluative conditioning. We show that this attitude change can occur in two ways, depending on how brands and affect