Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Steven P. Schnaars"'
Publikováno v:
Journal of Macromarketing. 28:157-168
This article takes a historical perspective to examine technological convergences that occurred throughout the twentieth century in an attempt to gain insights that may be helpful today. It analyzes five case histories where experts predicted that tw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f5f0e6fc697cf1a2053d3143640fd87
https://doi.org/10.1177/0276146708314588
https://doi.org/10.1177/0276146708314588
Autor:
Sergio W. Carvalho, Steven P. Schnaars
Publikováno v:
Technology in Society. 26:1-16
This is a study of how people viewed the future prospects for computers from their inception in the mid-1940s to their establishment as an unequivocal market success in 1964. Based on a reading of the published record it compares two hypotheses, one
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2dc0c467269623d2eecf49b0b1ea04af
https://doi.org/10.1016/j.techsoc.2003.10.001
https://doi.org/10.1016/j.techsoc.2003.10.001
Publikováno v:
Business Horizons. 44:25-31
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53ceef559f65013fd07180fff70a3d86
https://doi.org/10.1016/s0007-6813(01)80044-6
https://doi.org/10.1016/s0007-6813(01)80044-6
Publikováno v:
Industrial Marketing Management. 28:565-571
Market forecasting is invaluable to marketing professionals especially when trying to commercialize a new product or service. Accurate foreseeing helps managers develop strategies, identify priorities and allocate resources. But what forecasting tech
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b7d91d7ec13b50c616c2cf773c1e662
https://doi.org/10.1016/s0019-8501(98)00027-3
https://doi.org/10.1016/s0019-8501(98)00027-3
Publikováno v:
International Journal of Forecasting. 13:127-135
This paper compares the Conference Board's buying intentions for consumer durable goods with forecasts constructed using simple time-series extrapolation over 177 months. The results show that simple time-series extrapolations provide more accurate f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be9cd3456052869a9702e31da6e65c65
https://doi.org/10.1016/s0169-2070(96)00711-x
https://doi.org/10.1016/s0169-2070(96)00711-x
Publikováno v:
Business Horizons. 36:59-65
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5934338875f5408391dec8eeebef0a99
https://doi.org/10.1016/s0007-6813(05)80121-1
https://doi.org/10.1016/s0007-6813(05)80121-1
Publikováno v:
Journal of Product Innovation Management. 10:66-74
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0746b01d7e8bfe9fa31bc53bc06ec06f
https://doi.org/10.1111/1540-5885.1010066
https://doi.org/10.1111/1540-5885.1010066
Publikováno v:
Business Horizons. 34:74-78
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11ff2771170f3143d524c81ed423a850
https://doi.org/10.1016/0007-6813(91)90069-8
https://doi.org/10.1016/0007-6813(91)90069-8
Autor:
Steven P. Schnaars
Publikováno v:
International Journal of Forecasting. 12:552-554
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::59fa26a06208e9969c026c8dbbbdbb6c
https://doi.org/10.1016/s0169-2070(96)00678-4
https://doi.org/10.1016/s0169-2070(96)00678-4
Autor:
Steven P. Schnaars
Publikováno v:
International Journal of Forecasting. 7:105-106
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cea6000131fba7d657108656c3cfd0fe
https://doi.org/10.1016/0169-2070(91)90036-u
https://doi.org/10.1016/0169-2070(91)90036-u