Zobrazeno 1 - 10
of 72
pro vyhledávání: '"Steve Worthington"'
Autor:
Steve Worthington
Publikováno v:
The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs ISBN: 9783030138950
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a335ee93850261cb419e8c21a8799d9e
https://doi.org/10.1007/978-3-030-13895-0_177-1
https://doi.org/10.1007/978-3-030-13895-0_177-1
Autor:
Steve Worthington
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
This paper reports on research carried out in Australia into attitudes and behaviours of consumers who hold and use loyalty cards, issued by major retail groups. In addition to asking which cards were held; how often they were used and what the value
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fef4931de8d74accab6e65a538a74dd
https://doi.org/10.1007/978-3-319-50008-9_172
https://doi.org/10.1007/978-3-319-50008-9_172
Autor:
Steve Worthington
Chinas huge financial services market is being eyed hungrily by foreign banks. But cultural attitudes towards saving and spending plus a poor national banking network create major obstacles for these financial service providers. Examining credit card
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b810002cca3740689c43bb6662c505f2
Autor:
James F. Devlin, Steve Worthington
Publikováno v:
International Journal of Bank Marketing. 31:289-304
PurposeThere has been limited research into financial services customers’ perceptions of how fairly they are treated by financial services providers. Fairness as a concept has its theoretical roots in the theory of justice and equity and has been c
Publikováno v:
Australasian Marketing Journal. 21:43-51
What psychological function does brand loyalty serve? Drawing on Katz's (1960) Functional Theory of Attitudes, we propose that there are four functions (or motivational antecedents) of loyalty: utilitarian, knowledge, value-expressive and ego-defensi
Publikováno v:
Australasian Marketing Journal. 21:1-9
With saturation within domestic marketplaces and increased growth opportunities overseas, many financial service providers are investing in foreign markets. However, cultural attitudes towards money can present market entry challenges to financial se
Autor:
Steve Worthington, Mark Durkin
Publikováno v:
The Marketing Review. 12:291-307
Given recent changes to financial services market structures and behaviour in the developed economies of Western Europe and North America, there has been a significant change of focus away from the needs of the bank customer to the needs of banking p
Autor:
Steve Worthington, James F. Devlin
Publikováno v:
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ISBN: 9783319241821
Fair treatment of consumers by providers in financial services markets has been highlighted as a key issue in promoting greater consumer engagement with financial services (FSA 2008a; FSA 2008b). In developed market economies, consumers’ interactio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c83f5c37a95a1ebfb49c1895cbe2128b
https://doi.org/10.1007/978-3-319-24184-5_180
https://doi.org/10.1007/978-3-319-24184-5_180
Publikováno v:
Journal of Retailing and Consumer Services. 18:534-541
This research examines the attitudes of early adopters towards holding and using credit cards, especially how the ‘young and affluent Chinese’ view credit cards, in the Chinese cultural context. The findings indicate that frequent users of credit
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 23:152-164
PurposeThe paper aims to examine the mediating role of relationship quality in the relationship between organisational capabilities and business performance in palm oil processing companies in Malaysia.Design/methodology/approachThe study used a mail