Zobrazeno 1 - 10 of 32 pro vyhledávání: '"Steve Rivkin"'
1
Elektronická kniha
Reposicionamento : Marketing para a era de competição, mudança e crise
Autor: Jack Trout, Steve Rivkin
O livro que completa e atualiza o best-seller POSICIONAMENTO - A Batalha por sua Mente Há trinta anos, Jack Trout e Al Ries publicaram o clássico best-seller Posicionamento - A Batalha por sua Mente - um livro que revolucionou o mundo do marketing.
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2
Book Excerpt
Autor: Jack Trout, Steve Rivkin
Publikováno v: Journal of Business Strategy. 19:13-16
Old Pubilius was our kind of guy. He understood the essence of pricing and got it down to 11 words. Unfortunately, the academics and consultants moved in during the ensuing centuries and made pricing a little more complex.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::66aee28452679b22ec5b362a78711d0b
https://doi.org/10.1108/eb039969
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3
Creativity is Not a Differentiating Idea
Autor: Jack Trout, Steve Rivkin
Publikováno v: Differentiate or Die ISBN: 9781118258040
Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::55601fb14a6f0938cca7d65c679eb3e0
https://doi.org/10.1002/9781118258040.ch6
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4
Differentiation Takes Place in the Mind
Autor: Steve Rivkin, Jack Trout
Publikováno v: Differentiate or Die ISBN: 9781118258040
Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d28cfb6866a9427604ef3fae41e089df
https://doi.org/10.1002/9781118258040.ch10
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5
Differentiation Often Requires Sacrifice
Autor: Steve Rivkin, Jack Trout
Publikováno v: Differentiate or Die ISBN: 9781118258040
Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::217d8327b906623f641c077c34db6ba5
https://doi.org/10.1002/9781118258040.ch21
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6
The Tyranny of Choice
Autor: Jack Trout, Steve Rivkin
Publikováno v: Differentiate or Die ISBN: 9781118258040
Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ea8f87b7f38502885f28684e087314c7
https://doi.org/10.1002/9781118258040.ch1
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7
Growth Can Destroy Differentiation
Autor: Steve Rivkin, Jack Trout
Publikováno v: Differentiate or Die ISBN: 9781118258040
Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2e166b228bd661646530c8818421be7c
https://doi.org/10.1002/9781118258040.ch20
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8
Heritage is a Differentiating Idea
Autor: Jack Trout, Steve Rivkin
Publikováno v: Differentiate or Die ISBN: 9781118258040
Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f8f8e804138a0a6261ecddd2b3d17155
https://doi.org/10.1002/9781118258040.ch14
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9
Reinventing the Unique Selling Proposition
Autor: Steve Rivkin, Jack Trout
Publikováno v: Differentiate or Die ISBN: 9781118258040
Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::53169a68cf2128d87c9a979b2c5d7639
https://doi.org/10.1002/9781118258040.ch4
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10
Being Different in Different Places
Autor: Steve Rivkin, Jack Trout
Publikováno v: Differentiate or Die ISBN: 9781118258040
Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4e03b88df4d4f84318ef043bffde7e9a
https://doi.org/10.1002/9781118258040.ch22
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