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pro vyhledávání: '"Stephen Maore"'
Publikováno v:
International Journal of Scientific Research and Management. 10:3689-3696
Organizations must implement competitive product-market strategies to secure their survival and sustainability in the marketplace. They must surpass competitors that follow other generic strategy types or those who are trapped in the middle. Although
Publikováno v:
European Scientific Journal ESJ. 15
The objective of the study was to determine the influence of brand management practices, corporate image, and customer characteristics on customer satisfaction among university students in Kenya. The study was founded on three theories namely: Custom