Zobrazeno 1 - 10
of 165
pro vyhledávání: '"Stephen L. Vargo"'
Autor:
Stephen L. Vargo, Robert F. Lusch
In their 2004 article'Evolving to a new dominant logic for marketing,'Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This persp
Publikováno v:
Journal of Business Research. 145:210-214
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bd07ee2554750920b19d2d4422d93d4
https://doi.org/10.1016/j.jbusres.2022.02.072
https://doi.org/10.1016/j.jbusres.2022.02.072
Autor:
Kaisa Koskela-Huotari, Stephen L Vargo
Publikováno v:
Journal of Service Theory and Practice, 2016, Vol. 26, Issue 2, pp. 163-178.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTP-09-2014-0190
Publikováno v:
Journal of Business Research. 164:113965
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4f54b20b448d1911f3b80093f2f9118
https://doi.org/10.1016/j.jbusres.2023.113965
https://doi.org/10.1016/j.jbusres.2023.113965
Autor:
Angeline Nariswari, Stephen L. Vargo
Publikováno v:
Elgar Encyclopedia of Services ISBN: 9781802202595
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14a30e777fd0968a6d87bdd20017941f
https://doi.org/10.4337/9781802202595.service-dominant.logic
https://doi.org/10.4337/9781802202595.service-dominant.logic
Publikováno v:
Journal of Macromarketing. 43:61-75
Macromarketing is often contrasted with micro-views of dyadic relationships, such as firm/customer interactions and transactional exchange. However, developing solutions for “wicked” social problems that are often viewed through a macro lens requ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f5d8e6b61879977c7d2abf93beaaad74
https://doi.org/10.1177/02761467211054349
https://doi.org/10.1177/02761467211054349
Publikováno v:
AMS Review
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11bac5d58f379f5153a6a98575abdfe5
http://europepmc.org/articles/PMC8636792
http://europepmc.org/articles/PMC8636792
Publikováno v:
AMS Review. 11:375-389
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c805deaf127e7aa96c8b02a27233924a
https://doi.org/10.1007/s13162-021-00214-y
https://doi.org/10.1007/s13162-021-00214-y
Autor:
Elina Jaakkola, Stephen L. Vargo
Publikováno v:
AMS Review. 11:407-415
Although the impact of marketing is a recognized priority, current academic practices do not fully support this goal. A research manuscript’s likely influence is difficult to evaluate prior to publication, and audiences differ in their understandin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5780ab1fa8d4b11e5d98ebeb080bbe82
https://doi.org/10.1007/s13162-021-00219-7
https://doi.org/10.1007/s13162-021-00219-7
Publikováno v:
Journal of Services Marketing, 2015, Vol. 29, Issue 6/7, pp. 453-462.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-03-2015-0126