Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Stephen D. Rappaport"'
Publikováno v:
Edelweiss Applied Science and Technology. :60-69
Respondents estimated the price of a share of stock for a company, based upon a set of short vignettes, one estimate for each vignette. The vignettes comprised 2-4 elements-statements selected from four groups: WHO presents the information, the compa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::555e5dc2df2e7ed3b8d3975d9b3e5d09
https://doi.org/10.33805/2576-8484.169
https://doi.org/10.33805/2576-8484.169
Autor:
Stephen D. Rappaport
Publikováno v:
Journal of Advertising Research. 54:110-118
In this excerpt, we begin with six lessons from Rappaport's extensive exploration and follow up those insights with a series of four essays from thought leaders who live, think, and prosper at the most advanced edges of the digital-marketing ecosyste
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba7524d95b7686741e9c72d14fa27654
https://doi.org/10.2501/jar-54-1-110-118
https://doi.org/10.2501/jar-54-1-110-118
Health systems are facing austerity negatively affecting the delivery of services around the world. This chapter defines predictive analytics in health, discusses how predictive analytics may contribute to health promotion and demonstrates the identi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::013f063787006368fd8958296c552d35
https://doi.org/10.4018/978-1-5225-2148-8.ch009
https://doi.org/10.4018/978-1-5225-2148-8.ch009
Autor:
Brigitte Velema, Sebastiano Porretta, David Moskowitz, Stephen D. Rappaport, Howard Moskowitz, Margie Atwater, Livia Rossi
This chapter introduces the notion of Mind Genomics, the experimental science of the everyday, and its extension Cognitive Economics, the study of the economic value of messages, and subjective decision. We focus on the assessment of artisanal bread,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1fb0d46865567cf89ee941422515a0bd
https://doi.org/10.1016/b978-0-12-802780-6.00014-6
https://doi.org/10.1016/b978-0-12-802780-6.00014-6
Autor:
Stephen D. Rappaport
Publikováno v:
Journal of Advertising Research. 50:305-315
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cecccb0e20261e9392f6c2852074ff70
https://doi.org/10.2501/s0021849910091464
https://doi.org/10.2501/s0021849910091464
Autor:
Stephen D. Rappaport
Publikováno v:
Journal of Advertising Research. 50:30-41
This article is excerpted from the forthcoming publication, The ARF Listening Playbook, which is concerned with listening to conversations as part of brand strategy. The book answers four key questions marketers are asking: What is listening, how do
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08275896a4b4bc5dc4e943d92b3afc3b
https://doi.org/10.2501/s0021849910091154
https://doi.org/10.2501/s0021849910091154
Autor:
Stephen D. Rappaport
Publikováno v:
Journal of Advertising Research. 47:135-141
The advertising industry is crossing an inflection point, passing from the conventional mass media interrupt and repeat model for advertising to a family of advertising models centered on relevance. This article reviews the developments and events th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::436b99f6f37a3d48b79ccdb5c179ad7c
https://doi.org/10.2501/s0021849907070158
https://doi.org/10.2501/s0021849907070158
Autor:
Stephen D. Rappaport
LISTEN FIRST! Shhh… Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customerswhat people are saying about y
Autor:
Stephen D. Rappaport
Publikováno v:
Journal of Advertising Research. 47:535-536
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::541bb4cbfe59d129da9030388c9ec102
https://doi.org/10.2501/s0021849907070560
https://doi.org/10.2501/s0021849907070560
Praise for The Online Advertising Playbook'Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. T