Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Stephen Chi-Tsun Huang"'
Publikováno v:
Service Business
Loyal customers are good soldiers who behave favorably toward service firms. As increasing number of universities are facing “a candle burning at both ends” due to low birth rate and high global competition, this study integrates alumni participa
Publikováno v:
Journal of Service Theory and Practice. 31:756-782
PurposeCollectivism in service research is so bound with Asian cultures as to risk being overly deterministic. Contesting this stereotype, this paper surfaces the individualistic consumption facets of consumers within a collectivist cultural setting,
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 34:268-286
PurposeThe purpose of this paper is to explore differences in the behavioural intentions of consumers in different countries, i.e. Japan, UK and Taiwan by employing a customer-based value model.Design/methodology/approachA total of 305 consumers of o
Publikováno v:
Asia Pacific Journal of Tourism Research. 25:841-857
Drawing on the dramaturgy and the stimulus–organism–response theories, this study examines how the dramaturgical elements motivate attendee revisit intention through the mediation of emotion and pe...
Autor:
Stephen Chi-Tsun Huang, Kuen-Hung Tsai
Publikováno v:
Journal of Service Management. 31:1-23
PurposeMany service firms have adopted creativity reinforcement mechanisms to manage employee-based service creativity so as to pursue their performance growth. However, its impact on firm performance has rarely been investigated in the extant resear
Publikováno v:
Population Health Management
During the COVID-19 pandemic, government social marketing messages support strategies of suppression (often stay-at-home orders or lockdowns) and/or mitigation (through testing, isolation, and tracing). Success at lowering the virus reproduction rate
Publikováno v:
The Service Industries Journal. 37:521-543
Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transfo
Publikováno v:
Internet Research. 27:428-448
Purpose The purpose of this paper is to examine the impact of the customer- and firm-focused driving factors, relationship quality (RQ), and identification on customer citizenship behaviors (CCB) on corporate social networking sites (SNS), as well as
Autor:
Stephen Chi-Tsun Huang, Tsui-Ju Huang
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 28:683-708
Purpose The purpose of this paper is to discuss four main research questions which are as follows: how does a consumer turn into a devoted fan? How does a devoted fan react to the expansion of a human brand? What kind of strategies does a devoted fan
Autor:
Stephen Chi-Tsun Huang, Nai-Hua Chen
Publikováno v:
Human Factors and Ergonomics in Manufacturing & Service Industries. 26:177-190
Domestic technologies, such as assistant robots, have the potential to provide considerable assistance to families in societies with aging populations and increasing labor costs. This study intends 1 to test a series of innovation adoption theories t