Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Stephen Charters"'
Publikováno v:
European Journal of Marketing. 51:748-771
Purpose The aim of this paper is to consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents and consequences. Design/methodology/approach The authors conceptua
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a1488c0b2bd6c1a4da2b5c7a874b326
https://doi.org/10.1108/ejm-06-2015-0330
https://doi.org/10.1108/ejm-06-2015-0330
Autor:
Stephen Charters, Nathalie Spielmann
Publikováno v:
International Journal of Wine Business Research. 25:310-324
Purpose – This article aims to empirically test the terroir concept and tackles the issues of origin, typicity and legality. Whilst this has previously been examined at a theoretical level, the research uses a study of producer and consumer percept
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b30a6f28f780f37dad5c0de66d6c2439
https://doi.org/10.1108/ijwbr-01-2013-0004
https://doi.org/10.1108/ijwbr-01-2013-0004
Publikováno v:
British Food Journal. 115:1505-1517
Purpose– The aim of this study is to consider how key actors in a territorial brand view the creation of value, and how it is balanced between the territorial and individual brands – using champagne as a means of exploring this.Design/methodology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e893d026e3c5a32bf10bee6428236fd0
https://doi.org/10.1108/bfj-07-2013-0194
https://doi.org/10.1108/bfj-07-2013-0194
Publikováno v:
Qualitative Market Research: An International Journal. 16:150-164
PurposeThe purpose of this paper is to investigate the engagement of Australian consumers when buying and drinking Champagne.Design/methodology/approachThe paper identified seven variables a priori that were expected to influence consumers' decisions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4682f53d9ba2b97448a0f5c8f27d20a0
https://doi.org/10.1108/13522751311317567
https://doi.org/10.1108/13522751311317567
Autor:
Simone Pettigrew, Stephen Charters
Publikováno v:
Qualitative Market Research: An International Journal. 11:331-343
PurposeThe purpose of this paper is to investigate the benefits of tasting as a projective technique (PT) in explicating consumers' thoughts and feelings towards food and beverage products.Design/methodology/approachIn total, ten focus groups were co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::794d03866a1360f7168c89d2150b9608
https://doi.org/10.1108/13522750810879048
https://doi.org/10.1108/13522750810879048
Publikováno v:
International Journal of Wine Business Research. 20:138-152
PurposeThe purpose of this paper is to identify the key management skills for running a successful winery business, which in the Australian industry is predominately a small to medium sized business, and explores the existence of such skills within t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7964542dbc91d0f908ef70b403872a53
https://doi.org/10.1108/17511060810883768
https://doi.org/10.1108/17511060810883768
Autor:
Stephen Charters, Simone Pettigrew
Publikováno v:
Journal of Food Products Marketing. 14:13-32
There is an increasing interest in the consumption and social meaning of food and drinks in the discipline of marketing. This article reports the findings of an exploratory research study into the motivational factors which inform the reasons why peo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d65f1969b3cbc50c3a516846a1aee03d
https://doi.org/10.1080/10454440801985894
https://doi.org/10.1080/10454440801985894
Autor:
Stephen Charters
Publikováno v:
Market Management. 8:32-47
De nombreuses recherches s’interessent au developpement historique des vins et a celui de leur marketing mais rares sont celles qui etudient leur interaction. Cet article conceptuel examine comment le developpement historique de la production et de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe936f3894c98817b00fc493cac3b186
https://doi.org/10.3917/mama.052.0032
https://doi.org/10.3917/mama.052.0032
Autor:
Stephen Charters
Publikováno v:
Market Management. 8:60-73
Cette recherche etudie le point de vue des buveurs de vin en ce qui concerne la relation entre la nourriture et le vin en general. Pour cette recherche exploratoire nous avons utilise des methodes qualitatives dans le but d’etudier en profondeur la
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eadcff530a613ea74fef206031256856
https://doi.org/10.3917/mama.051.0060
https://doi.org/10.3917/mama.051.0060
Autor:
Stephen Charters, Simone Pettigrew
Publikováno v:
Marketing Theory. 6:467-483
This study investigated wine drinkers' perspectives on how product quality is conceptualized. The research was carried out because the dominant paradigm for quality within the marketing literature is perceived quality, and as such it is important to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32f403a23e8203f4e4a6295f487049cf
https://doi.org/10.1177/1470593106069932
https://doi.org/10.1177/1470593106069932