Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Stephen C. Nettelhorst"'
Publikováno v:
Journal of Research in Interactive Marketing. 14:215-238
PurposeThe purpose of this study is to investigate online viewers’ preferences concerning the number and duration of video advertisements to watch during commercial breaks. The goal of the investigations was to assess whether online viewers preferr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2a3f2d10d3326f54a0dbb8cb12ba49e
https://doi.org/10.1108/jrim-07-2019-0110
https://doi.org/10.1108/jrim-07-2019-0110
Publikováno v:
Journal of Consumer Health on the Internet. 23:227-248
Health practitioners are increasingly using social media to market their services to potential clients. No research has experimentally examined the impact of base-rate (e.g., numerical rati...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0bd255dd02de2808c9213c376efac9d
https://doi.org/10.1080/15398285.2019.1646009
https://doi.org/10.1080/15398285.2019.1646009
Publikováno v:
Computers in Human Behavior. 75:320-328
Many television viewers are making the transition to online services. One main motivation for this transition is to limit or eliminate advertisement exposure. As a result, online advertisers are developing new techniques to compensate for this avoida
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bcb1ed3dfab2c4027e228338a28fd15d
https://doi.org/10.1016/j.chb.2017.04.061
https://doi.org/10.1016/j.chb.2017.04.061
Publikováno v:
Computers in Human Behavior. 41:313-318
Advertisement choice is an online marketing technique where viewers of videotaped content are allowed to choose the advertisement they want to watch during a commercial break. The purpose of this study was to examine how this choice influenced viewer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a5d8b6b4328a2341f6febc3ba812b7e
https://doi.org/10.1016/j.chb.2014.10.009
https://doi.org/10.1016/j.chb.2014.10.009
Publikováno v:
Computers in Human Behavior. 28:1315-1320
A recent study showed that choice of advertisement content affected attention for female but not male viewers (Nettelhorst & Brannon, 2012). This study extended that work by assessing the effect of choice difficulty and the moderation of viewers' nee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95881cdbdac611d3c5a279550648586d
https://doi.org/10.1016/j.chb.2012.02.015
https://doi.org/10.1016/j.chb.2012.02.015