Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Stephanie J. Lawson"'
Publikováno v:
Journal of Marketing Theory and Practice. 29:358-374
Consumer decision-making is a focal interest of consumer research and will remain important as marketplace trends, such as the growing prevalence of access-based consumption, continue to evolve. Ac...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da14a42392ce3253872eeaf5266f5ef6
https://doi.org/10.1080/10696679.2020.1855990
https://doi.org/10.1080/10696679.2020.1855990
Publikováno v:
International Journal of Retail & Distribution Management. 47:552-570
Purpose Recently, the sharing economy has attracted considerable attention. This emerging paradigm is driven by powerful technological forces and has the potential to change the way consumers access very important markets such as the car market. Inde
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1a3bfb4eb82e459faa8cd798fcac177
https://doi.org/10.1108/ijrdm-08-2018-0184
https://doi.org/10.1108/ijrdm-08-2018-0184
Publikováno v:
Journal of Business Research. 98:142-152
The increased usage and proliferation of businesses entering the gig economy has meant more employment options for individuals wishing to participate in the gig economy. However, not all gig employment opportunities are the same. Typically, gig emplo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba45dd09eb51be99bdc730e995c55c9e
https://doi.org/10.1016/j.jbusres.2019.01.041
https://doi.org/10.1016/j.jbusres.2019.01.041
This dynamic book explores the importance of collaborative consumption. Doing so is relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing
Publikováno v:
Journal of Business Research. 69:2615-2623
Consumers are increasingly attracted to the idea of accessing products instead of owning them. This shift is important to businesses as they pursue the growing market of consumers engaging in alternative forms of consumption. Access-based business mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58d9649f292eb6ecc809a96b7a0aeef9
https://doi.org/10.1016/j.jbusres.2016.04.021
https://doi.org/10.1016/j.jbusres.2016.04.021
Publikováno v:
Marketing Letters. 27:569-577
Services that let customers access goods, such as car-sharing, are gaining increasing relevance as an alternative to ownership. These access-based services allow consumers to avoid the “burdens of ownership”, i.e., risks and responsibilities that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f91cc68bdb7899261af839e5570d61c
https://doi.org/10.1007/s11002-015-9366-x
https://doi.org/10.1007/s11002-015-9366-x
Publikováno v:
Health marketing quarterly. 34(1)
Hospice and palliative care is a recent, but fast growing, industry in healthcare. Demographics suggest that hospice care will only increase. The purpose of this article is to examine strategic marketing initiatives hospice organizations currently em
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aab6cd626f20f535dd39ea4709dd2814
https://pubmed.ncbi.nlm.nih.gov/28350276
https://pubmed.ncbi.nlm.nih.gov/28350276
Autor:
Stephanie J. Lawson, Mark R. Gleim
Publikováno v:
Journal of Consumer Marketing. 31:503-514
Purpose – This research aims to explore the factors that lead to the prevalence of the green gap. Currently, an overwhelming majority of consumers voice concern about the state of the environment; however, only a select few mirror their intentions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c2ece63b97df2abdf932c5777a9ee8b
https://doi.org/10.1108/jcm-05-2014-0988
https://doi.org/10.1108/jcm-05-2014-0988
Publikováno v:
Journal of the Academy of Marketing Science. 37:238-247
In this paper we assess the reading preference for marketing journals by deriving a journal utility scale based on click responses to table of contents postings to the ELMAR virtual community. Use of ELMAR data provides a unique window into journal i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1f83f85c785bbf202b760fc1c7a717e
https://doi.org/10.1007/s11747-008-0124-y
https://doi.org/10.1007/s11747-008-0124-y
Autor:
Tobias Schaefers, Stephanie J. Lawson
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
Services that give customers access to goods, such as car sharing, bike sharing, or rental platforms for fashion items or tools, have been receiving an increasing attention as an alternative to ownership (e.g., Bardhi and Eckhardt 2012; Botsman and R
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9da3ef5266243659cd4e0256c9202b5
https://doi.org/10.1007/978-3-319-11815-4_129
https://doi.org/10.1007/978-3-319-11815-4_129