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Publikováno v:
Journal of Fashion Marketing and Management. 18:507-524
Purpose– The purpose of this paper is to propose and examine a consumer-perceived value (CPV) formation model in the context of Hawaiian attire (aloha attire). The effects of key socio-demographic factors on perceived values of aloha attire were em
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d1abdc46c203581a8bdcf3695bf9cdb4
https://doi.org/10.1108/jfmm-05-2013-0067
https://doi.org/10.1108/jfmm-05-2013-0067
