Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Stephanie G. Schartel Dunn"'
Publikováno v:
Journal of Education for Business. 96:381-386
Teamwork skills are widely recognized as important, but are these skills being taught effectively within business courses? Two studies utilizing survey research explore how faculty are currently us...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd4f1dc8f2ac0c134bdd4c8effeab09d
https://doi.org/10.1080/08832323.2020.1840322
https://doi.org/10.1080/08832323.2020.1840322
Publikováno v:
Social Marketing Quarterly. 26:80-92
Background: Increasingly, celebrities are used as spokespeople for nearly all types of marketing. Endorsements can build positive celebrity-brand associations, resulting in favorable brand, product, or issue knowledge. Focus of the Article: This proj
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a865f5bc5f784a9aeb86c42eb306bc19
https://doi.org/10.1177/1524500420917180
https://doi.org/10.1177/1524500420917180
Publikováno v:
Atlantic Journal of Communication. 29:26-38
This study examined the processing of a celebrity political social media post in terms of parasocial attachment and narrative engagement. Taylor Swift’s 2018 election endorsement Instagram post was...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2134bc4cf5bd1f920523cee811395088
https://doi.org/10.1080/15456870.2019.1704758
https://doi.org/10.1080/15456870.2019.1704758
Publikováno v:
Business and Professional Communication Quarterly. 82:202-213
This article extends a dialogue regarding how (and what) communication skills are stressed within business schools, which should be regularly examined and updated. Specifically, this article addresses which skills interns and employers perceive as im
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea51b87a77fb8f7b6a758a01fbf199e0
https://doi.org/10.1177/2329490619826258
https://doi.org/10.1177/2329490619826258
Publikováno v:
Atlantic Journal of Communication. 25:197-206
Fandom and psychological reactance theory, a framework for understanding reactions to messages perceived to limit an individual’s freedom to choose freely, are used to examine the influence of sports celebrities. An experiment was conducted (n = 28
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2ab2f1a2e30694c5499fd310c2d9c33
https://doi.org/10.1080/15456870.2017.1324193
https://doi.org/10.1080/15456870.2017.1324193
Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic
Publikováno v:
Howard Journal of Communications. 26:57-73
The timing of the 2008 American National Election Studies panel's implicit and explicit items on race allowed for a kind of natural experiment about the effect of presidential debate exposure on racial attitudes. The 2008 debates and Obama's composed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::947a60a739421734348bbaa36cf7e73d
https://doi.org/10.1080/10646175.2014.986312
https://doi.org/10.1080/10646175.2014.986312
Publikováno v:
Studies in Media and Communication. 1
An experiment was conducted with 264 college students whose self-esteem were highly linked or not to their binge drinking behaviors (i.e., high binge drinking-based self esteem or low binge drinking-based self-esteem). Participants were exposed to a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::510cb63a5fa0b66febd60b825d518b84
https://doi.org/10.11114/smc.v1i2.216
https://doi.org/10.11114/smc.v1i2.216