Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Stephanie Feiereisen"'
Publikováno v:
Psychology & Marketing. 38:1973-1989
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58f4db5cffb296cfccbcb73505c613a4
https://doi.org/10.1002/mar.21539
https://doi.org/10.1002/mar.21539
Publikováno v:
Journal of Cultural Economics. 45:263-293
Traditional linear television has been a long-standing success story. However, the digital revolution is rapidly transforming the TV industry, in terms of production, distribution, and consumption. New market opportunities are attracting competitors
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b017998c1eb0d70f8936b2e321d8eb0a
https://doi.org/10.1007/s10824-020-09389-x
https://doi.org/10.1007/s10824-020-09389-x
Publikováno v:
Journal of Business Research. 96:135-146
In the digital era, marketers increasingly use storytelling techniques to narratively transport and persuade their customers. This paper pursues three primary objectives: (1) to integrate three digitally relevant moderators of the narrative transport
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::265472b3c4faaaa9698c0d6eb201b8a2
https://doi.org/10.1016/j.jbusres.2018.10.053
https://doi.org/10.1016/j.jbusres.2018.10.053
Publikováno v:
Journal of Consumer Research
Journal of Consumer Research, 2021, 48 (4)
Journal of Consumer Research, 2021, 48 (4)
In an era of unprecedented consumer access to media and the tools to control narrative delivery, speed, and exposure to transmedia content, there is no longer the illusion of a cohesive narrative managed by a recognized singular author or unified aut
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::53fb38aa72ab3ae02c1b92edd3f95bc7
https://hal.archives-ouvertes.fr/hal-03544131
https://hal.archives-ouvertes.fr/hal-03544131
While innovations are critical to firms' long-term survival, they have a high failure rate. Identifying the factors that encourage consumer adoption of innovations is therefore essential for the successful management of new products and services. Whi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dfb1c528642117efab9113db85a95f48
Publikováno v:
Journal of Business Research
Journal of Business Research, Elsevier, 2018, 95, ⟨10.1016/j.jbusres.2018.08.024⟩
Journal of Business Research, Elsevier, 2018, 95, ⟨10.1016/j.jbusres.2018.08.024⟩
The present research investigates how traditional roles of television (TV) in structuring consumers' everyday lives and fostering social relationships change when emerging adults switch to the digital (i.e., non-linear) network, as well as how they e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6f24f725482dce49bfbe1cf203ab4180
https://hal.archives-ouvertes.fr/hal-01947909
https://hal.archives-ouvertes.fr/hal-01947909
Publikováno v:
SSRN Electronic Journal.
In the digital era, marketers increasingly use storytelling techniques to narratively transport and persuade their customers. This paper pursues three primary objectives: (1) to integrate three digitally relevant moderators of the narrative transport
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b925a99c3e3e7365f7003f28e6215625
https://doi.org/10.2139/ssrn.3156933
https://doi.org/10.2139/ssrn.3156933
Publikováno v:
Journal of Product Innovation Management. 30:159-173
Really new products (RNPs) enable consumers to do things they have never been able to do before. However, research has shown that consumers have difficulties understanding the benefits of such novel products, and therefore, adoption intentions remain
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::caa270cca39bfb544c0b4be558e581af
https://doi.org/10.1111/jpim.12069
https://doi.org/10.1111/jpim.12069
A CONCEPTUAL MODEL OF ANTECEDENTS, MODERATORS AND OUTCOMES OF CONSUMER CONFINEMENT IN AIRLINE TRAVEL
Publikováno v:
Global marketing conference proceeding.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cfcd7fe3e4092e4bc1ca52fffac8dff
https://doi.org/10.15444/gmc2016.02.07.03
https://doi.org/10.15444/gmc2016.02.07.03
Publikováno v:
SSRN Electronic Journal.
What is a useful story from the perspective of readers? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how people define stories, why they need narratives, and how they experience the effects of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d859f5d7b38dbe20aaf96e928498809
https://doi.org/10.2139/ssrn.2831991
https://doi.org/10.2139/ssrn.2831991