Výsledky vyhledávání - "Stefanie L. Boyer"

The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance

Autor: Stefanie L. Boyer, Michael Rodriguez

Publikováno v: Journal of Marketing Analytics

In our study, a measure of Mobile CRM (mCRM) is adapted and applied to salespeople in a business-to-business sales context. We propose a research model that integrates Technology Acceptance Model and DeLone and McLean’s IS success model to investig

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e4527ac547aa5fad13fcafd59a6af590
https://doi.org/10.1057/s41270-020-00087-3

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Managing the Next Generation of Sales, Gen Z/Millennial Cusp: An Exploration of Grit, Entrepreneurship, and Loyalty

Autor: Michael Rodriguez, Scott Cohen, Stefanie L. Boyer, David E. Fleming

Publikováno v: Journal of Business-to-Business Marketing. 26:43-55

Purpose: The current study explores the latest generation of the workforce, Generation Z/Millennial cusp, and the loyalty concerns hiring managers’ experience. The authors explore how the character...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2a3c15a0b12e66782e9006a94886e865
https://doi.org/10.1080/1051712x.2019.1565136

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Artificial Intelligence and the Sales Process: How to Help Sales Students Develop an Analytics Skill Set

Autor: Stefanie L. Boyer, Michael Rodriguez

Publikováno v: Global Research in Higher Education. 3:p54

The following learning protocol provides an opportunity for professors to help students apply artificial intelligence and analytics in a pipeline management exercise. The activity allows advanced sales students to build a predictive sales model in Sa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::90bb32e32a0438573e2afd91df9746b8
https://doi.org/10.22158/grhe.v3n1p54

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Impact of Grit on Organizational Turnover: Empirical Results of International vs. US Gen Z/Millennial Cusp: An Abstract

Autor: Michael Rodriguez, David E. Fleming, Stefanie L. Boyer, Scott Cohen

Publikováno v: Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226

In today’s global sales environment, managers are posed with the challenge, “How do we retain our top people to stay?” Employee turnover has been an ongoing and perhaps an increasing problem due to the new generation’s inability to deal with

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::863b387841f37b8b8dd9ed589faa0374
https://doi.org/10.1007/978-3-319-66023-3_161

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The Impact of Perceived Organizational Support on Self-Directed Learning in Sales Training

Autor: Stefanie L. Boyer, Andrew B. Artis, David E. Fleming, Paul J. Solomon

Publikováno v: Journal of Marketing Channels. 21:65-76

Perceived organizational support has a positive influence on the willingness of salespeople to use self-directed learning (SDL) projects. These SDL projects can be tailored to fit a salesperson's distinct learning needs, to increase performance, and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::80f07c2540a557c7c116854f7293ce65
https://doi.org/10.1080/1046669x.2013.854192

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The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review

Autor: Diane R. Edmondson, Stefanie L. Boyer

Publikováno v: Journal of Business Research. 66:2186-2192

This article is a meta-analytic study examining the moderating effect the boundary spanning role has on the relationship between perceived supervisory support (PSS) and other important constructs within the marketing domain, including: job satisfacti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::627b5d6a9e7f8e4b33abcbc73aeb14e6
https://doi.org/10.1016/j.jbusres.2012.01.010

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Self-Directed Learning

Autor: Andrew B. Artis, Diane R. Edmondson, Stefanie L. Boyer, David E. Fleming

Publikováno v: Journal of Marketing Education. 36:20-32

A meta-analytic review of self-directed learning (SDL) research over 30 years, five countries, and across multiple academic disciplines is used to explore its relationships with five key nomologically related constructs for effective workplace learni

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::17aff89616ca688e69d0c459ef73971f
https://doi.org/10.1177/0273475313494010

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Developing a consensus definition of supply chain management: a qualitative study

Autor: James R. Stock, Stefanie L. Boyer

Publikováno v: International Journal of Physical Distribution & Logistics Management. 39:690-711

PurposeWithout the adoption of a uniform agreed upon definition of supply chain management (SCM), researchers and practitioners will not be able to “advance the theory and practice” of the discipline. An integrated definition of SCM would greatly

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::afc5b9039982d0ad8b1afa550e2da3bd
https://doi.org/10.1108/09600030910996323

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Research opportunities in supply chain management

Autor: Tracy R. Harmon, James R. Stock, Stefanie L. Boyer

Publikováno v: Journal of the Academy of Marketing Science. 38:32-41

Since its introduction as a concept in the 1980s, supply chain management (SCM) has undergone significant modification and expansion. A qualitative analysis of 166 unique definitions of SCM published in the literature identified three major themes as

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::84ceca4fdc62dd7a21703d372961c25d
https://doi.org/10.1007/s11747-009-0136-2

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