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pro vyhledávání: '"Stefan Karl Serwe"'
Autor:
Stefan Karl Serwe
Like the blue-collar worker in the era of large-scale industrial production, today the small business owner in the service sector is subjected to precarious working conditions. Due to low formal entry requirements, self-employment in the service sect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20ad2400952fa1d8bb7d9af2adf12ac8
https://doi.org/10.4324/9780429298622-6
https://doi.org/10.4324/9780429298622-6
Publikováno v:
English Today. 29:19-25
The presence of French in advertising communication within largely non-French speaking communities has been noted by a few linguists. Haarmann (1984, 1989) found that French is used in Japanese advertisements as ethno-cultural hieroglyphs which conno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de6302093469827320c2366fba448707
https://doi.org/10.1017/s0266078413000278
https://doi.org/10.1017/s0266078413000278
Autor:
Stefan Karl Serwe, Francesco Cavallaro
Publikováno v:
Applied Linguistics Review, 1(1), 129-169. de Gruyter (2010).
With active language planning policies in force since its independence as a na- tion, the linguistic situation in Singapore has received a substantial amount of scholarly attention. Yet, the focus has traditionally been on Singapore English, with iss
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c4316e8f1f772eb528efa3c27d384afd
https://doi.org/10.1515/9783110222654.129
https://doi.org/10.1515/9783110222654.129
Publikováno v:
Culture and Language Use ISBN: 9789027202932
In multilingual Singapore, French can frequently be found in the names of local food retailers and restaurants. This study attempts to investigate the form and function of French in these business names. By considering which meanings French expresses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68f2aa9052eebbe520b19f7ab05e3b38
https://doi.org/10.1075/clu.10
https://doi.org/10.1075/clu.10