Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Stavros P. Kalafatis"'
Publikováno v:
Journal of Business & Industrial Marketing. 35:2111-2125
PurposeGrounded in regulatory mode theory (RMT), this study aims to investigate the impact of managers’ orientation for action (locomotion and assessment) in business-to-business positioning decision-making.Design/methodology/approachData are colle
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71b5b941bbb49ce65b82ca2d2748f5a8
https://doi.org/10.1108/jbim-04-2019-0145
https://doi.org/10.1108/jbim-04-2019-0145
Autor:
Helen Robinson, Stavros P. Kalafatis
Publikováno v:
Journal of Advertising Research. 60:251-270
This article examines selected drivers of multiple media use, to investigate why individuals choose to multitask with media. A survey of 315 digital natives in the U.K. revealed that multiple media use was predicted by the dimensions of polychronicit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::000c84efa22b002a29950352d49354d1
https://doi.org/10.2501/jar-2019-045
https://doi.org/10.2501/jar-2019-045
Publikováno v:
Journal of Business Research. 69:3122-3132
This study examines perceptions of brand alliances, in the form of dual degrees, between UK universities. Signalling theory and attitude accessibility are applied to test for evidence of added value of dual degrees bearing the names of two universiti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5da8751a29da1a8114ad9784dfe7ef06
https://doi.org/10.1016/j.jbusres.2016.01.028
https://doi.org/10.1016/j.jbusres.2016.01.028
Autor:
Stavros P. Kalafatis, Helen Robinson
Our paper details the development of a new multidimensional scale to measure polychronicity, ‘the preference for multiple media use’ (the P-MMU). Previous measures of polychronicity are predominant...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2657bf9bf65f1d9aca3ba0f78da4f9c0
https://eprints.kingston.ac.uk/id/eprint/39806/1/Robinson-H-39806-AAM.pdf
https://eprints.kingston.ac.uk/id/eprint/39806/1/Robinson-H-39806-AAM.pdf
Autor:
Stavros P. Kalafatis, Charles Blankson
Publikováno v:
Industrial Marketing Management. 81:14-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd1272e47adaa48cc79dbe8b33cd5f24
https://doi.org/10.1016/j.indmarman.2019.07.011
https://doi.org/10.1016/j.indmarman.2019.07.011
Purpose While trade shows remain an important customer relationship management (CRM) tool, recent advancements in information technology (IT) have raised concerns about the future of trade shows. This study aims to examine the antecedents and consequ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bf1f06c1df13502157fcec585ee2469e
https://eprints.kingston.ac.uk/id/eprint/32113/1/Singh-J-32113.pdf
https://eprints.kingston.ac.uk/id/eprint/32113/1/Singh-J-32113.pdf
Autor:
Marvyn Boatswain, Stavros P. Kalafatis
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Both marketing scholars (e.g. Porter 1996; Hooley et al. 2011) and practitioners (e.g. Ries and Trout 2001; Trout and Revkin 2008) agree that a firm’s long-term competitive advantage is partly determined by the extent to which the firm’s brand(s)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd1a0b073a0445933d38464b7e39e73b
https://doi.org/10.1007/978-3-319-47331-4_16
https://doi.org/10.1007/978-3-319-47331-4_16
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
What do Nestle, Apple, Tesla Motors, Shell, Walmart, NFL and FIFA have in common? These companies encountered severe corporate reputational crises due to various reasons. The stories of their crises circulated on social media, compounding the brands
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::784ded1c52ffb6ebd12b4c0d7c236220
https://doi.org/10.1007/978-3-319-47331-4_89
https://doi.org/10.1007/978-3-319-47331-4_89
Publikováno v:
Journal of Product & Brand Management. 23:162-179
Purpose – The purpose of this paper is to undertake a comparative examination of the media types used in projecting positioning strategies of service brands, and to establish whether there is evidence of congruence/fit between managerial decisions,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd0a90ecea711ebefc0887fe58df0025
https://doi.org/10.1108/jpbm-12-2013-0466
https://doi.org/10.1108/jpbm-12-2013-0466
Publikováno v:
Marketing Intelligence & Planning. 32:145-159
Purpose – Cobranding is increasingly popular as a strategy for commercial success. Brand positioning strategies are central to marketing, yet the impact of perceptions of parent brands’ positioning on consumers’ perceptions of cobrand positioni
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::643162744f8889d2d0264fef8010107d
https://doi.org/10.1108/mip-03-2013-0055
https://doi.org/10.1108/mip-03-2013-0055