¿Cómo escalar una startup? El caso de Use Bike y la expansión del alquiler de bicicletas en hoteles en Brasil

Autor: Gianfranco da Silva Araujo, Odilo Schwade Junior, Anete Alberton, Sidnei Vieira Marinho

Publikováno v: REGEPE Entrepreneurship and Small Business Journal; Vol. 12 No. 1 (2023): Jan./Apr. (Continuous Publication); e2373
REGEPE Entrepreneurship and Small Business Journal; Vol. 12 Núm. 1 (2023): ene./abr. (Publicación Continua); e2373
REGEPE Entrepreneurship and Small Business Journal; v. 12 n. 1 (2023): jan./abr. (Publicação Contínua); e2373
REGEPE Entrepreneurship and Small Business Journal; Vol. 12 No. 1 (2023): Jan./Apr. (Continuous Publication); e2073
REGEPE Entrepreneurship and Small Business Journal; Vol. 12 Núm. 1 (2023): ene./abr. (Publicación Continua); e2073
REGEPE Entrepreneurship and Small Business Journal; v. 12 n. 1 (2023): jan./abr. (Publicação Contínua); e2073

The"Use Bike"case presents César and his partners' dilemma in finding a way to expand their business. Initially, they have two choices: the sales method through trade representatives or the expansion by franchises. Business experience reveals the va

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a05d83f8aaaf3797818e6da51f2f141
https://www.regepe.org.br/regepe/article/view/2373