Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Starčević Slađana"'
Publikováno v:
Industrija, Vol 47, Iss 3, Pp 7-22 (2019)
The purpose of this paper is to present basic characteristics and highlight the differences between post hoc tests, as well as to show their application on concrete data of the research conducted. The said tests are applied on data obtained in the re
Externí odkaz:
https://doaj.org/article/33ce4d86cdfc4af3bad1d77a48708578
Publikováno v:
Anali Ekonomskog fakulteta u Subotici, Vol 2018, Iss 40, Pp 49-65 (2018)
Ambush marketing is an attempt by a company to obtain benefits from the popularity and reputation of a particular public event by attracting the attention of the event's visitors, while not investing in event sponsorship. This practice is commonly ca
Externí odkaz:
https://doaj.org/article/5478eeed3c9d4a7c8c8bae86a3068b86
Autor:
Starčević Slađana
Publikováno v:
Marketing (Beograd. 1991), Vol 46, Iss 3, Pp 179-196 (2015)
The development of branding and advertising has always been mutually conditioned. The goal of this research is to determine the origin and show historic development of branding and advertising in the ancient civilizations of Africa, Asia and Europe.
Externí odkaz:
https://doaj.org/article/12e8eb0f6b924780a4ff8e66738b79c3
Autor:
Starčević Slađana
Publikováno v:
Marketing (Beograd. 1991), Vol 44, Iss 2, Pp 149-172 (2013)
Brand personality is a set of personal traits by which consumers describe brands. Today, the brand personality is a particular and very popular area of research in marketing. Well designed brand personality can be an excellent tool that differentiate
Externí odkaz:
https://doaj.org/article/dc9982830d2345d0b0b9c5bc09ab4dea
Autor:
Starčević Slađana
Publikováno v:
Marketing (Beograd. 1991), Vol 42, Iss 2, Pp 106-117 (2011)
The need to predict consumer behavior outcomes is considered to be a very important issue for marketers. Today, one of the most popular psychological constructs in social sciences and marketing is the self-concept, as the total sum of ideas, thoughts
Externí odkaz:
https://doaj.org/article/3ff97f8331e84618b549404cba37969e
Autor:
Starčević Slađana
Publikováno v:
Marketing (Beograd. 1991), Vol 38, Iss 1-2, Pp 21-28 (2007)
It's often quoted that celebrity endorsement advertising has been recognized as "an ubiquitous feature of the modern marketing". The researches have shown that this kind of engagement has been producing significantly more favorable reactions of consu
Externí odkaz:
https://doaj.org/article/48dd6507aa8649e4b0dbd9463c5e773c
Autor:
Starčević Slađana
Publikováno v:
Marketing (Beograd. 1991), Vol 37, Iss 1, Pp 41-46 (2006)
Many times, we have had a chance to hear that marketing communications are something that can move ahead of time. However, there are many areas in which they are moving slowly than time, without consideration of provided conditions. One of these area
Externí odkaz:
https://doaj.org/article/2ab0b1ed0462444192c8c2cd4b2d7475
Autor:
Starčević Slađana
Publikováno v:
Ekonomski Anali, Vol 51, Iss 171, Pp 90-102 (2006)
In recent years, it has been evident that one form of competitive advertising gained in its importance - comparative advertising. Although its extensive use has probably been inspired by the belief that the perception of relative superiority of a bra
Externí odkaz:
https://doaj.org/article/c332f3484e9348b893503b27ed3053af
Akademický článek
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Akademický článek
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