Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Stanley Nelvis Glate"'
Publikováno v:
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 13, Iss 2, Pp 531-548 (2024)
This paper identifies evidence of political marketing and, more specifically, consumer-oriented political marketing to analyse the theories of consumer behaviour and identify evidence of consumer behaviour in marketing in the behaviour of Ghanaian vo
Externí odkaz:
https://doaj.org/article/97fd898fa88f4ba4ab39b58f306f5b13
Publikováno v:
Heliyon, Vol 10, Iss 10, Pp e31114- (2024)
This study ascertained the influence of political party campaign message information search on the behaviour of voters in Ghana. The researchers however conducted this study by applying the perspectives of consumer behaviour to voter behavior with an
Externí odkaz:
https://doaj.org/article/04deb70a26494a5b8e6fb586468107dc
Publikováno v:
Heliyon, Vol 9, Iss 1, Pp e12832- (2023)
The study investigates the moderating role of students' vitality on the nexus between university support and online learning engagement among tertiary students during the era of Covid-19 pandemic. A sample of 310 business students chosen randomly com
Externí odkaz:
https://doaj.org/article/c024b6f7e9c74756a4716d3124fc3761
Autor:
Stanley Nelvis Glate
Publikováno v:
Advances in Social Sciences Research Journal. 9:426-436
This research is an empirical assessment of political brand relationship as leverage for voter preference and choice of candidates by voters in Ghana. The objective of the study is to ascertain the use of political brand relationships for leveraging