Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Stanislav Mokrý"'
Publikováno v:
Frontiers in Human Neuroscience, Vol 18 (2024)
IntroductionConsumer behavior on the Internet is influenced by factors that can affect consumers’ perceptions and attention to products. Understanding these processes at the neurobiological level can help to understand consumers’ implicit respons
Externí odkaz:
https://doaj.org/article/a3c62b0b521e4c1cbe3db2e951278e46
Autor:
Ján Nemergut, Stanislav Mokrý
Publikováno v:
Potravinarstvo, Vol 14, Pp 371-378 (2020)
Today, consumers are increasingly aware of the impact that the fast and stressful way of life has on their health. They focus not only on physical activity, but also on a diet filled with fruits and vegetables. As a result, they often choose a tasty
Externí odkaz:
https://doaj.org/article/88b669589e8f4995ae2304c58575cb82
Autor:
Jan Vrána, Stanislav Mokrý
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 68, Iss 2, Pp 451-457 (2020)
The haptic properties of a product have mostly been underestimated with most studies focusing on visual aspects of objects. Nonetheless, in the last years, it has been found that tactile stimuli are in some cases even more important than the visual o
Externí odkaz:
https://doaj.org/article/07eed0cd69e34fbda457df8b6cf4fcd1
Publikováno v:
Potravinarstvo, Vol 13, Iss 1, Pp 961-970 (2019)
Today the issue of healthy nutrition is very popular among consumers. The main task of nutrition is to ensure sufficient intake of substances that are necessary for the proper functioning of the human organism. These substances are divided into two t
Externí odkaz:
https://doaj.org/article/cec3d679a0be4ebab24dc074e43439be
Publikováno v:
Potravinarstvo, Vol 13, Iss 1, Pp 925-932 (2019)
Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining th
Externí odkaz:
https://doaj.org/article/45583d4b8bc944aea52fbd922a8d749d
Publikováno v:
European Journal of Business Science and Technology, Vol 5, Iss 1, Pp 98-106 (2019)
This study was focused on application of perceptual carrying capacity concept in the environment of trade fairs. The main contribution of this study is exploration of customers' attitude towards overcrowding at trade fairs as there is not known any s
Externí odkaz:
https://doaj.org/article/50cc63c1655448bd8ec34b9314d802f1
Autor:
Stanislav Mokrý
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 67, Iss 6, Pp 1577-1585 (2019)
Online marketing includes a variety of activities. Website presentation is one of the most striking. For many business providers it is vital to have a web-site and therefore there are currently more than 1.8 billion websites on the Internet. This sit
Externí odkaz:
https://doaj.org/article/c8d60f36722447b49e436945ffd3d9d3
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 65, Iss 6, Pp 1895-1900 (2017)
This paper is focused on the perception of Czech consumers of food‑to‑go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were collected through focus gro
Externí odkaz:
https://doaj.org/article/b440975af6644ca989bd459019e6897b
Publikováno v:
European Journal of Business Science and Technology, Vol 2, Iss 2, Pp 152-159 (2016)
The subject of this research is to reveal the customer's approach towards local food in general and to explore the impact of its labelling on consumer perceptions. The main objective is to find out if an eco-label, a local-label or a bio-label has an
Externí odkaz:
https://doaj.org/article/1f5262ade0a04ffd873f66dd00625a5a
Publikováno v:
Potravinarstvo, Vol 10, Iss 1, Pp 524-531 (2016)
Product quality is the result of an involved technological process. For the customer, product quality is not easy to grasp and the decision to buy the product is more influenced by the customer's perception of quality than by quality itself. It is th
Externí odkaz:
https://doaj.org/article/e5596dee52d6453ea107d7c06f187dc8